Zusammenfassung der Ressource
Conformity
- A change in belief or behavior in
order to fit in. in response to real
or imagined group pressure.
- Two causes
- Normative social
influence is the desire to
be liked, not wanting to
appear foolish or left out
- Informational social
influence is the desire to be
right, looking to others who
we believe have more info.
- Two types
- compliance
- when a person conforms out
loud (publicly) with the views of
behaviors expressed by others.
- continue to privately disagree.
- Internalisation
- views of the group are internalised
deeply and permanently.
- Views become personal
- Studies
- Sherif 1935
- Demonstrated that people
conform to group norms when put
into an ambiguous situation. He
used the autokinetic effect.
- First individually tested pts then
manipulated groups of three.
- Group converged to
a similar estimate.
- Asch 1951
- Saw problems
with sherifs study
- No correct answer
- Used the line judgement task. He put a naive
participant in a room full of confederates. The
answer was always obvious.
- 75% participants conformed with
the confederates on at least one trial
- Factors affecting
conformity
- Perrin and Spencer
- Suggested Aschs study
was a child of its time
- Carried out a replication using
engineering, mathematics and
chemistry students.
- Only 1/396 trials did
a observer conform.
- A cultural change
has taken place
- Private or public
- Gender
- Difficulty of task
- individual confidence
- Zimbardo et al
- To see whether people will
conform to new social roles.
- Male psychology students. called off after 6
days. They conformed to social roles and
changed their behaviors. guards became too
brutal. prisoners became too distressed.