The Marketing Mix

Beschreibung

The 4 Ps
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Zusammenfassung der Ressource

The Marketing Mix
  1. Product
    1. Product Portfolio/ mix
      1. Product life cycle
      2. Price
        1. Growth factors affecting pricing decisions
        2. Promotion
          1. Promotional activities to enable growth
            1. selecting the promotional mix
            2. Place
              1. Channels of distribution to enable growth
                1. selecting channels of distribution
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