4020002
| Question | Answer |
| Augmented Product | The product has 'extras' that make it more desirable |
| CORE PRODUCT | It is the basic product |
| MARKETING MIX | is the way in which a firm puts into practice is marketing strategy |
| EXTENSION STRATEGY | A plan to revive sales by adapting a product or lunching in new market |
| PRODUCT LIFE CYCLE | The different stages through which a product passes and the levels of sales experienced at each stage |
| UNIQUE SELLING POINT (USP) | Is the key aspect of the product that makes it different or special. It set the product a part from it competitors |
| What is 4 P's | Price,PLace,Product,Promotion |
| PRODUCT | What shall we sell? |
| PRICE | what shall we charge? |
| PLACE | Where shall we sell it? |
| PROMOTION | How will our customers know about it? |
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