Zusammenfassung der Ressource
Chapter 3 The
competitive
environment
- S1 The supply environment
- Purchasing
research
- S2 STEEPLE
analysis
- Socio-cultural
- Technological
- Economic
- Environmental
- Political
- Legal
- Ethical
- SWOT
analysis
- S3 Competitive forces
- Porter's five
forces model
- Monitoring
competitors
- Competition
and
Competitive
supply
- Regulation
of
competition
- S4 Sources of
competitive
advantage
- Generic sources
of competitive
advantage
- Porter's generic
strategies for
competetive
advantage
- Two views of
competitive strategy
- Competitive
resources and
competencies