It is the presentation of the products in a store or stored
Types of exhibition
Horizontal exhibition
Vertical exhibition
Mixed exhibition
Block exhibition
POP
Floor space
A decorative element attached to the floor in the
hallway of the Point of Sale
Advantage
It is a decorative material and
pleasing to the eyeIt
Brand magnification
Orient the consumer
Disadvantages
It damages faster
Product placement
Process in which we integrate a product into a selected production
for clear product visibility as a form of product promotion or brand
marketing.
Advantage
Accessibility to all articles
Controlled stock rotation
Easy to count the products
Disadvantages
Load instability and even crushing
can occur
FIFO criteria cannot be used
Trafic flow
It is a decorative signage element and can be placed somewhere in the
product display, Its main function is to attract the attention of the
shopper at the Point of Sale.
Advantage
Low cost
Brand positioning
Makes our ads available 24 hours a
day and one click away
Disadvantages
It has been losing prominence
in the face of digital media