Planimetry

Beschreibung

Planimetry
LUZ ESTELLA CARECES CARRILLO
Mindmap von LUZ ESTELLA CARECES CARRILLO, aktualisiert more than 1 year ago
LUZ ESTELLA CARECES CARRILLO
Erstellt von LUZ ESTELLA CARECES CARRILLO vor mehr als 3 Jahre
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Zusammenfassung der Ressource

Planimetry
  1. It is the presentation of the products in a store or stored
    1. Types of exhibition
      1. Horizontal exhibition
        1. Vertical exhibition
          1. Mixed exhibition
            1. Block exhibition
      2. POP
        1. Floor space
          1. A decorative element attached to the floor in the hallway of the Point of Sale
            1. Advantage
              1. It is a decorative material and pleasing to the eyeIt
                1. Brand magnification
                  1. Orient the consumer
              2. Disadvantages
                1. It damages faster
            2. Product placement
              1. Process in which we integrate a product into a selected production for clear product visibility as a form of product promotion or brand marketing.
                1. Advantage
                  1. Accessibility to all articles
                    1. Controlled stock rotation
                      1. Easy to count the products
                  2. Disadvantages
                    1. Load instability and even crushing can occur
                      1. FIFO criteria cannot be used
                2. Trafic flow
                  1. It is a decorative signage element and can be placed somewhere in the product display, Its main function is to attract the attention of the shopper at the Point of Sale.
                    1. Advantage
                      1. Low cost
                        1. Brand positioning
                          1. Makes our ads available 24 hours a day and one click away
                      2. Disadvantages
                        1. It has been losing prominence in the face of digital media
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