Zusammenfassung der Ressource
Camping and
Caravaning Market
- 4.UK: 4000 holiday parks and about 530 000 pitches
- 1. & 5. .Age related activity
- 25-34: 50%
- PC: 92%
- Moible: 30%
- Tablet: 27%
- 16-24: 50%
- PC: 88%
- Mobile: 35%
- Tablet: 24%
- 35-44: 46%
- PC: 91%
- Tablet: 25%
- Mobile: 20%
- 45-54: 38%
- Pc:95%
- Mobile: 7%
- Tablet: 12%
- 55 and more: 26%
- Digital divide for those age over 65yo
- PC: 96%
- Tablet: 7%
- Mobile: 4%
- 1.LEGEND: have been camping over the past 3 years (2013)
- 5.Device used to book a holiday abroad or in the UK (2014)
- PC is predominant, but then Tablet is much used as Mobile
- 40% percent of UK adults who used the internent had been on C&C holiday in the previous 3 years
- 1.Market drivers
- Weather patterns
- Price of oil
- Household budgets
- Caravan supply
- 1.Camping is more short break oriented (1-3 days) segment (89% 2013)
- 2.Research process
- Home computer (94%)
- Mobile used at least once (77%)
- Travel specific Internet sites (43%)
- Websites for accomodation providers (10%)
- Travel review sites (5%)
- Travel specific mobile app (19%)
- 2.Website category reach
- Operator (62%))
- Aggregator (61%)
- Advice (57%)
- 2. Booking process
- Online is predominant: 72%
- PC: 93% (2014)
- Tablet: 18% (2014)
- Mobile: 17% (2014)
- 3.Overall Uk holiday (2015)
- Average lenght : 2,55 days
- Average spend per night: 88£
- Average spend per trip : 224£
- Camping / Caravanning = 13% overall UK holiady
- 4. 2011: Static rental (37%) < Camping (26%) < Owned static 15%
- 1.Social Network sites visited for those who have been camping since less than 3 years)
- Facebook (43%)
- Twitter (53%)
- Pinterest 67%
- Google + (59%)
- LinkedIn (57%)
- 1.Stable, almost no growth
- Domestic Volume Market (2012) : 15,9m
- Stable: 16,1 m in 2017
- Overseas Volume market: (2012) : 2m
- Stable: 2,3m in 2017