2585425
Description
Quiz by Noah Swanson, updated more than 1 year ago
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Created by Noah Swanson
over 9 years ago
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Question 1
Question
What is a financial Benefit to a business of using Market Segmentation?
Answer
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By producing for different segments businesses are able to gain more revenue
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Customers could be more loyal to a business as a product will feel tailored to them
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Promotional material will not be wasted on those who product is not relevant to
Question 2
Question
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Answer
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Demographic
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Geographic
Question 3
Question
Selling bespoke suites is a mass market
Answer
- True
- False
Question 4
Question
Businesses waste promotional resources by not targeting a select market segment
Answer
- True
- False
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