What is a financial Benefit to a business of using Market Segmentation?

By producing for different segments businesses are able to gain more revenue

Customers could be more loyal to a business as a product will feel tailored to them

Promotional material will not be wasted on those who product is not relevant to

Quiz

Market Segementation

Noah Swanson 4 questions 1,129 views 3.7 (10 ratings)

Take the quiz

1What is a financial Benefit to a business of using Market Segmentation?
1. ABy producing for different segments businesses are able to gain more revenue
2. BCustomers could be more loyal to a business as a product will feel tailored to them
3. CPromotional material will not be wasted on those who product is not relevant to
2When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
1. ADemographic
2. BGeographic
3Selling bespoke suites is a mass market
1. ATrue
2. BFalse
4Businesses waste promotional resources by not targeting a select market segment
1. ATrue
2. BFalse

Description: A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus
Author: Noah Swanson
Language: English
Views: 1,129
Tags: edexcel igcse business marketing market segementation market segmentation demographic geographic gcse business marketing igcse
Rating: 3.7 out of 5 · 10 ratings
Rate this quiz
Rate this quiz