Color theory

The human eye can see millions of different hues — but sometimes, choosing even just two or three to use from those millions can seem like a daunting task. That’s because choosing colors for a design is both highly subjective and, at times, highly scientific.
1. Color Inspiration
  1. Colors can also be paired by temperature (warm or cool colors), saturation (vivid colors often look youthful, while faded ones look vintage), mood (bright & fun, dark & serious), theme (location, season, holiday), and other qualities. To explore different color schemes, check out one of the many color-picking tools available online; some will even let you upload an image to generate a color scheme. Some to try include Paletton, Adobe Colour CC (formerly Kuler), and ColorExplorer. If you use Chrome as your browser, you can download the Eye Dropper extension, which lets you identify and pull colors straight from the web.
The Basics: Understanding Color
1. Color wheel
  1. The color wheel is all about mixing colors. Mix the primary or base colors red, yellow, and blue, and you get the secondary colors on the color wheel: orange, green, and violet. Mix those with a primary color, and you get the third level of the color wheel, tertiary colors.
2. Color term
  1. Hue: synonymous with “color” or the name of a specific color; traditionally refers to one of the 12 colors on the color wheel
    1. Shade: a hue darkened with black
      1. Tone: a hue dulled with gray
        Tint: a hue lightened with white
        Saturation: refers to the intensity or purity of a color
        Value: refers to the lightness or darkness of a color
3. Color Harmony
  1. Monochromatic: various shades, tones, or tints of one color; for instance, a range of blues varying from light to dark; this type of scheme is more subtle and conservative
    1. Analogous: hues that are side by side on the color wheel; this type of scheme is versatile and easy to apply to design projects
      1. Complementary: opposites on the color wheel, such as red/green or blue/orange; complementary colors are high-contrast and high-intensity
        Split-Complementary: any color on the color wheel plus the two that flank its complement

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Color theory

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