Zusammenfassung der Ressource
BUSINESS CORRESPONDENCE
- WRITING FOR BUSINESS
- AUDIENCE
- Status and
familiarity with
subject
- PURPOCE
- Inform,
persuade and
call to action.
- INTRA-OFFICE
COM
- INTER-OFFICE COM
- WRITING STYLE OF
BUSINESS
DOCUMENTS
- PLAN AND
ORGANISE MESSAGE
- Understand situation,
define purpose, decide
how to orden content
- LANGUAGE
- CLEAR, CONCISE,
COHERENTE,CORRECT
- TONE
- Polite, positive,
and personal
- formality
depends on
- position of writer in relation to reader,
purpose and subject of communication.
- ESSENTIAL FEATURE OF A GOOD BUSINESS LETTER
- INNER FEATURE
- REFER TO THE QUALITY OF LANGUAGE, IT'S
PRESENTATION, ETC.
- YOU CAN USE: SINPLICITY, CLARITY, ACCURACY, COMPLETENESS, RELEVANCE, COURTESY AND NEATNESS
- OUTER FEATURES
- REFERS TO THE APPEARANCE OF THE LETTER.
- INCLUDES: QUALITY OF PAPER, COLOR OF THE PAPER, SIZE OF THE PAPER,
FOLDING OF PAPER, AND ENVELOPE
- PARTS OF THE BUSINESS LATTER
- THE LETTERHEAD, THE DATE, THE REFERENCE LINE, THE INSIDE ADDRESS, THE SALUTATION, MESSAGE, THE COMPLIMENTARY
CLOSING, THE SIGNATURE, THE INITIALS, ENCLOSURE, EXTRA COPIES,, THE ENVELOPE .