Zusammenfassung der Ressource
Explanations of Conformity
- Informational Social Influence
- Normally when we are in a new or ambiguous situation
- We are unsure what is right or wrong
- This is a cognitive process (thinking)
- When decisions have to be made quickly
- Normative Social Influence
- This is an emotional process
- Gain Social Approval
- Prevent Rejection
- Often occurs with strangers
- Stressful Situations when we need social support