Magazine Name

Beschreibung

aa
tia crossley
Mindmap von tia crossley, aktualisiert more than 1 year ago
tia crossley
Erstellt von tia crossley vor etwa 9 Jahre
205
0

Zusammenfassung der Ressource

Magazine Name
  1. INDIVIDUAL
    1. Slightly too long and might not stick out in consumer's minds.
      1. Links with indie genre's individualistic target audience. Makes consumers feel unique and that the magazine is one of a kind.
    2. SOUND
      1. A word heavily associated with music and the indie genre. Is short and snappy and will stand out on a magazine front cover.
      2. ROOTS
        1. Music terminology for 'The principal note of a triad.' . Connotes to the reader that the magazine sticks to the original 'roots' of the indie genre, and thus what made it so great.
          1. Roots have heavy associations with nature, and are underground, just like the genre.
          2. LIBERATE
            1. Connotes freedom, and thus the freedom to be unique.
              1. Suggests that the magazine is unique too.
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