Zusammenfassung der Ressource
Amway
(CSR)
- The Company
- Direct Sales 80
markets worldwide
- 3 million(IBOs)
- Emphasis
on family
values
- Work with
UNICEF, the
United Nations
Children's Fund.
- Global Strategy
- good quality
products
- Helps
communities
- Growth and
responsibility
- Amway's vision
is to help people
live better lives.
- Low-cost low-risk business
- Branded quality
products
- Fragrances,
body care
- skin care
cosmetics
- cookware
water
treatment
- food and drinks
- Amway's
Rules of
Conduct
and
Code of
Ethics
- self-employed
- Amway programmes
- One by One campaign for children
- 'Immunisation Plus' programme.
- Malaria
- official partner of UNICEF
- UNICEF's child survival programme
- HIV/AIDS to infants.
- fundraising
- provides support selling
greeting cards and toys
- Developing a strategy
- plan into action
- Values
- implementation
- Amway's strategies
for corporate social
responsibility
- build loyalty
- Amway's reputation
- make a real difference
- Identifying stakeholders
- global head quaters
- IBos
- Costumers
- staff
- Community Partners
- Communicating the strategy
- Face-to-face communication
- Printed material
- Public relations materials
- Email communication
- Online activities