Zusammenfassung der Ressource
Argument
and
Persuasion
- Claim
- the position
on an issue
- not always
directly
- has a reason and
they have
evidences
- Support
- reasons and
evidence for
the claim
- persuasive
language
- meant to sway people's
feelings, opinions and
actions
- persuasive
techniques
- Emotional
Appeals
- Appeal to fear
- Appeal to Pity
- Appeal to Vanity
- messages that
create strong
feelings to
persuade
- supported by
sound
reasoning and
evidence
- Ethical Appeals
- values or moral standards
that are widely accepted to
persuade readers to accept
a position