Zusammenfassung der Ressource
Stereotyping
- We have different ST's for different areas of society
- Professions
- Gender
- Ethnicity
- Class
- It is used to...
- Make a snap judgement
- This can be positive as it helps
people process info quickly and
know how to react
- This can be
negative as it
can mean we
form an untrue
impression
based on no
knowledge
which can
affect our
behaviour
- Assign people to categories
- This can be
positive as
it helps us
remember
information
- This can be
negative if it
is not
accurate
only bad
things are
remembered
- Unfortunately
many
stereotypes
are
negative
- Williams and Best
investigated this
across 30 cultures;
men were described
as reckless and
determined whilst
women were
emotional and warm
- Rubin et al investigate parents and
babies. Parents ascribe gender
characteristics to their babies when
only 24 hours old and without
behaviour to support.
- Children are
influenced by
media and role
models so
programs have
begun to show
people in
different roles
- Over the last
50 years there
has been a
reduction in
stereotypical
gender roles