MEMORY FLASHCARDS

Question	Answer
SHORT TERM MEMORY	Only a small amount of memory capacity. Held in STM for 30secs. Only hold 5-9 items (7 items)
LONG TERM MEMORY	Rehearse/repeat info it can go into LTM. Will be stored indefinitely and can last forever.
FORGETTING	If info is not rehearsed it can be forgotten
Displacement	When info goes above the capacity for STM displacement will happen, so item which was 1st in STM will be 1st out
AIM	Terry asked"Does the posistion of a television commersial in a block of commercials detirmine how well it will be recalled?"
METHOD	1: 14 lists of 15 adverts (60 in total) 2: 3 lists of adverts 3: Reaplication of experiment 2 with separate sample of 23 students who were given a recongnition task
FINDINGS	1: Primacy effect-recency effect. 2/3: good at recalling advets at begining of lists
LIMITATIONS	TV commercials were 10 months old so could of already seen them and remebered them
LIMITATIONS	They used a small sample of people and watching adverts was not representative
LIMITATIONS	All participants were students so do not represent the entire population
LIMITATIONS	Not equal number of males and females

Resource summary

	Created by georgina.hope99 over 11 years ago