Zusammenfassung der Ressource
Strategy
- Strategic factor
- Goals that are simple, consistent, and long term
- Profound understanding of the competitive environment
- Objective appraisal of resources
- Effective implementation
- Link between the firm and the industry
- The firm: goals, values, resources, structure
- The industry: competitors, suppliers, customers
- Strategic fit
- A situation that occurs when a specific
project is seen as appropriate with
respect to and organization's objective
- Strategic decisions
- Are important
- involve a significant commitment of resources
- are not easily reversible
- Strategy making
- The focus is less on the detailed management of
companies’ growth paths
- Corporate strategy
- the scope of the firm
- Business strategy
- how the firm competes within a particular industry