Zusammenfassung der Ressource
Time to Rebrand
- Rebranding
- Developing a place to reposition its
image and change peoples perception
- Regenerating
- Positively transforming the
economy of a place that has
displayed symptoms of decline
- Reimaging
- Positively changing the standing and reputation
of a place through specific improvments, e.g.
increasisng cultrual identity
- Environmental focus
- Social focus
- Economic focus
- Political focus
- Cities in decline
- The increasing costs of upkeep, development and remodelling of central business districts
- Many CBDs are becoming increasingly congested, inaccessible and expensive
- Loss of retailing function from CBDs to out-of-town shopping centres
- Loss of officies and commercial functions from city centres to suburban and edge-of-town locations, such as prestige science parks
- City centres are perceived as dirty and unsafe,
with an ageing environment and poor infrastructure
- Rise in car ownership leads to increased personal mobility and the rise of leisure shopping
- Planning policies can encourage urban expansion and provide developments 'out-of-town'
- City councils, determinded to attract new industry investment, offer greenfield sites for development
- Companies find peripheral locations cheaper, and nearer affluent customers and staff in the suburbs
- The costs of development and upkeep of CBDs are high
- Urban sprawl
- Investors are attracted by peripheral sites
- Notting Hill
- Creative industries
generate around £21
billion per year
- Employ approx
500,000 people
- The film 'Notting Hill' was a
catalyst for improvment
- Countryside Decline
- Lack of Transport
- Poor Infrastructure
- Agricultural change
- Moving away from government supported agriculture
- Issue of affordable housing
- Pockets of local depopulation
- Post-production transition
- Disappearance of rural services
- Coastal Decline
- Non-diverse economy
- Ease of travel make UK coasts less attractive
- Decline in Tourism trade
- Difficult to attract
private investment
- Decline in traditional industries
- Inaccessability
- Poor housing
- Poor health
- Low wages
- High crime