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Audience profiling

Beschreibung

AS level Media Studies Mindmap am Audience profiling, erstellt von Kyra-Mai Green am 01/11/2016.
Kyra-Mai Green
Mindmap von Kyra-Mai Green, aktualisiert more than 1 year ago
Kyra-Mai Green
Erstellt von Kyra-Mai Green vor fast 8 Jahre
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Zusammenfassung der Ressource

Audience profiling
  1. Demographics
    1. Hope
      1. Lower-Class
        1. Unemployed
        2. Oppressed
          1. Rhythm and Blues
            1. Links
              1. Lifestyle Segmentation
              2. BUPPIE (Black urban professional)
                1. rapping
                  1. YUPPIE (Young urban professional)
                    1. The explorer
                      1. OPF (One parent family)
                        1. Domestic
                          1. In need of security
                            1. Needing something new
                              1. The Mainstream
                                1. WIIFM (What's in it for me?)
                                  1. No hope for succeeding
                                    1. The Struggler
                                      1. Family
                                        1. Students
                                        2. Escapism
                                          1. Young-Adults
                                          2. Personal Identity
                                            1. Semi-Skilled
                                            2. Role Models
                                              1. Uses and gratification
                                                1. Manual Workers
                                                  1. Black
                                                    1. Multi-Gender
                                                    2. Emotional Release
                                                      1. Social Solidarity
                                                        1. Group E or D
                                                          1. Aspiring
                                                            1. Chav
                                                              1. Psychographics
                                                              2. Brand Loyalty
                                                                1. Minimum Income
                                                                  1. Rough
                                                                    1. Rural
                                                                      1. Secondary Education
                                                                        1. Heterosexual
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