Zusammenfassung der Ressource
33. People Process Information Best
InStory Form
- TRIED-AND-TRUE STORY FORMATS
- CLASSIC STORIES
- The Great Journey
- Coming of Age
- The Sacrifice
- The Epic Battle
- The Fall from Grace
- Love
- Fate
- Revenge
- The Trick
- Mystery
- STORIES IMPLY CAUSATION
- STORIES ARE IMPORTANT IN ALL COMMUNICATIONS
- Takeaways
- Stories are the natural way people process information.
- Use a story if you want people to make a causal leap.
- Stories aren’t just for fun. No matter how dry you think your information is, using stories will make it
understandable, interesting, and memorable.