Conformity

Conformity

3 types
1. Compliance
  1. going along with the majority because you want to avoid disapproval.
2. Identification
  1. Conforming to the expectations of a social role
3. Internalisation
  1. Publicly changing behavior to fit in with the group and also agreeing with them privately.
Conformity to a majority influence study - ASCH
1. Conformity to a majority influence Asch: Ø Lab experiment Ø Assigned more confederates than participants. Ø Gave everybody three lines and a separate line and were all asked which line is most similar to the separate line. Ø Confederates were asked to deliberately recall the wrong answer. Ø Will participants conform? Ø Around 1/3 conformed, less conformed when the task was more difficult and when the confederates were inconsistent.
Conformity to a minority influence study - MOSOVICI
1. Moscovici: Ø Lab experiment Ø More participants were assigned than confederates. Ø Everybody was shown 36 blue slides, each with a different shade of blue. Ø Confederates deliberates said they were green. Ø Will participants conform? Ø Around 8% conformed which showed that people conform to an extent but the rate is not very high. Ø When the participants were able to write down their answer privately, conformity increased. Ø When the confederates were consistent and the task was made more difficult – conformity increased.

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