Packaging Design

Anmerkungen:

• The matter from which the packaging is or can be made.

1. Plastic
2. Paper
3. Card
4. Envrioment
   1. Recyclable
   2. Reusable
5. Size

   Anmerkungen:

   • The scale of the packaging and how well it can fit the product
   1. Small
      1. Cheaper but less can be fit
   2. Large
      1. More expensive but more can fit
   3. Width
      1. Depth
   4. Length
6. Fabric
7. Ferrous metals

   Anmerkungen:

   • Mostly contain iron and are magnetic. Have little resistance to corrosion.
   1. Contains Iron
   2. Steel
   3. More recyclable
8. Non-Ferrous

   Anmerkungen:

   • Does not contain iron, are non magnetic and they are well resistant to corrosion
   1. Aluminium
   2. Tin

Anmerkungen:

• The cost of your product is dictated by what material is used and how far it will be transported
• Can be expensive which would have a larger shop price tag. This is where the material is expensive such as biodegradable plastic that is over packaged and travels a far distance..
• Cheaper products can be produced quicker in larger quantities. Usually used with cheap materials that are usually bad for the environment. However Due to the cheap nature they usually have a low price tag in shops.

Anmerkungen:

• How the product looks like so consumers will remember it and buy it

1. Colour
   1. Bright
2. Eyecatching
3. Theme
   1. Colour Matches theme
   2. Reccuring Image
      1. Motif
   3. Animal
   4. Emotional
   5. Realistic

Anmerkungen:

• How it will be created and where

1. Production method

   Anmerkungen:

   • Types: Single, Batch, Mass and Constant
   • Single: Creating one at a time usually for artisan or expensive products E.g A crown
   • Batch: Creating a group of products at the same time E.g Homemade Foods
   • Mass: Large scale factory production usually automated to some extent e.g: Cars 
   • Constant: Mass production but 24/7 almost fully automated E.g Coke or Lego 
2. Cheap
3. Expensive
4. Overpacking
5. Package Protection
   1. Layers
   2. Material
   3. Bubblewrap

      Anmerkungen:

      • Good protection for transporting across disatances

Anmerkungen:

• The safety and more legal based stuff that allow the product to reach the consumers

1. Trademark
2. Identifying Features

   Anmerkungen:

   • Icons, Names, Brands, Pictures
3. Basic details
   1. Deals
   2. Ingredients (If food product)
   3. Copyright
   4. Contents
4. Safety
6. Promotion

   Anmerkungen:

   • To show off and reach larger audiences with your product
   1. Internet
      1. Social Media

         Anmerkungen:

         • Facebook/Twitter/Instagram
      2. Adverts

         Anmerkungen:

         • In newspapers and on websites. Websites reach larger audiences and usually are cheaper.
   2. Leaflets

      Anmerkungen:

      • Cheap and can be produced on mass
   3. Articles