Research

Research

Google
1. Google was a largely helpful and useful resource in which we had avaliable for the whole of the advanced portfolio, but more specifically for the research element. It allowed us to gain valuable knowledge and learn the key conventions which make up the body of our chosen 'Pop' genre. A sides from this we could find examples for the digipak, album cover, font designs and CD designs, which allowed us to take inspiration for our own products.
2. Google also aloud us to source images, colour schemes and to use colour backgrounds to 'vamp up' our blogs to make them more visual engaging and interesting. It eliminates the boring element of a blog which consists of large paragraphs of block text which take ages to read through. However in some cases the images in which we source and use from Google are more effective and impact the blog post more than the writing associated with it.
YouTube
1. YouTube was vital in the research stage as it allowed us to identify different successful artist's who already operate within the industry, from which we could gain ideas from.
2. A key factor from YouTube was being able to visually see and to create a mental image of how a succesful music video is constructed and what we need to do to replicate something of the same standard. A long side with this we could often take screenshot of certain shots or scenes in which we linked, then we could annaylis them in further detail.
3. It is also a very key platform with a range of different productions of artist with successful music videos within the 'Pop' genre. From this we can start to compare codes and conventions, with the ability to pluck out specific ones which are relevant to us.
DaFont
1. DaFont was not used for large amounts of the research stage, survying its main purpose of providing us with loads of original, unique fonts which we could consider for our production.
2. DaFont also open us up to a range of different ideas that we could use which previously was not available to use. After conducting research on successful music artists within the industry we had a strong look at the font used to promote them or their album. From this we took large amounts of inspiration which gave us a understanding of the kind of font which we was looking out for on DaFont.
Blogger
1. Blogger was used to present our finding firstly for our foundation portfolio and now our advanced portfolio. It presents are information such as research and planning, design's, post production and pre- production.
2. Through blogger it aloud us to present our work on individual posts which collaborate together to make one big blog. Blogger supports images, videos, allows you to embed links from web 2.0 tools and in general allows you to link various other media togeher. On blogger we could present our research/information about the artist, textual analysis, genre conventions ans concepts about different theorists.
Audience Feeback
1. Focus groups proved to be crucial in the research stage of our production as we can establish our target audience. This was vital as we could learn exactly what are audience likes, needs and demands.
2. The focus groups mainly consisted of a range of people who we would regularly ask question's to, to receive regular constructive feedback.
3. Through constructing audience feedback either in the form of questionnaires or focus groups, it allowed us to further understand our target audiences needs in depth. It also provided us with multiple opinions and view points in which we could take into consideration when trying to develop our product.

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	Erstellt von Jamie Friend vor mehr als 7 Jahre