TEXT

TEXT

Importance of text in a multimedia presentation
1. Words and symbols in any form, spoken or written, are the most common means of communication
2. Text is a vital element of multimedia menus, navigation systems, and content
3. Factors affecting legibility of text
  1. Size
  2. Background and foreground color
  3. Style
  4. Leading
Understanding fonts & typefaces
1. A ‘typeface’ is a family of graphic characters that usually includes many type sizes and styles
2. A ‘font’ is a collection of characters of a single size and style belonging to a particular typeface family
3. Font styles
  1. Boldface
  2. Italic
  3. Underlining
  4. Outlining
4. Font sizes
  1. Character metrics are the general measurements applied to individual characters
  2. Kerning is the spacing between character pairs
  3. Leading is the space between lines
  4. Font size is measured in points
5. Cases
  1. Placing an uppercase letter in the middle of a word is referred to as intercap.
  2. A capitalized letter is referred to as 'uppercase', while a small letter is referred to as 'lowercase.'
6. Serif VS Sans Serif
  1. Serif fonts are used for body text
  2. Sans serif fonts do not have a serif at the end of a letter stroke
  3. These fonts are used for headlines and bold statements
  4. Serif is the little decoration at the end of a letter stroke
Using text elements in a multimedia presentation
1. Text elements
  1. Fields for reading
    1. A document can be printed in one of two orientations - portrait or landscape
    2. The taller-than-wide orientation used for printing documents is called portrait
    3. The wider-than-tall orientation that is normal to monitors is called landscape
    4. Reading a hard copy is easier and faster than reading from the computer screen
  2. HTML documents
    1. HTML stands for Hypertext Markup Language. It is the standard document format used for Web pages
    2. HTML documents are marked using tags
    3. An advanced form of HTML is DHTML. DHTML stands for Dynamic Hypertext Markup Language. DHTML uses Cascading Style Sheets (CSS).
  3. Symbols and icons
    1. Symbols are concentrated text in the form of stand-alone graphic constructs
    2. They are used to convey meaningful messages
    3. Symbols used to convey human emotions are called emoticons
    4. Icons are symbolic representations of objects and processes
  4. Interactive buttons
    1. Users can create their own buttons from bitmaps and graphics
    2. The design and labeling of the buttons should be treated as an industrial art project
    3. A button is a clickable object that executes a command when activated
  5. Menus for navigation
    1. A user navigates through content using a menu
    2. A simple menu consists of a text list of topics
2. Anti-aliased text must be used when a gentle and blended look for titles and headlines is needed
3. Ideas and concepts can be highlighted by making the text bold or by emphasizing text
4. A pleasant look can be created by experimenting with different font faces, sizes, leadings, and kerning
Computers & text
1. The font wars
  1. PostScript
    1. PostScript is a method of describing an image in terms of mathematical constructs
    2. PostScript characters are scalable and can be drawn much faster. The two types of PostScript fonts are Type 3 and Type 1
  2. TrueType is a system of scalable outline fonts, and can draw characters at low resolution
2. Character sets
  1. Mapping across platforms
    1. Fonts and characters are not cross-platform compatible
    2. They must be mapped to the other machine using font substitution
Font editing & design tools
1. Macromedia Fontographer
  1. It can be used to develop PostScript, TrueType, and bitmapped fonts
  2. It can also modify existing typefaces and incorporate PostScript artwork
2. Creating attractive texts
  1. Adobe Photoshop
  2. TypeStyler
  3. COOL 3D
  4. HotTEXT
  5. TypeCaster
Multimedia & hypertext
1. Multimedia is defined as the combination of text, graphics, and audio elements into a single presentation
2. Hypertext is defined as the organized cross-linking of words, images, and other Web elements
3. Searching for words
  1. Association
  2. Truncation
  3. Frequency
  4. Intermediate words
  5. Adjacency
4. Using hypertext systems
  1. Information management and hypertext programs present electronic text, images, and other elements in a database fashion
5. Hypermedia structures
  1. Links
  2. Anchors
  3. Nodes
  4. Navigating hypermedia structur
6. Hypertext tools

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