97882
Clear Mission
- Scope and
Boundaries
- WHAT Company
does and WHO the
company is for
- Core Values and
Culture
- Company's Raison
d'ètre
- WHAT Company
does and WHO the
company is for
- Objectives
- It determines Company
purpose and direction into
objectives
- It determines Company
purpose and direction into
objectives
- Communication Tool
- It inspires common vision of the future
and a sense of shared values
- It could provide a common source of
direction for all employees, focusing on
the company's Strenghts and Competitive
Advantage
- It inspires common vision of the future
and a sense of shared values
- The mission could be embodied
in a Mission Statement
- Define what constitutes the
Strenghts and Weaknesses
of the Company
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