Zusammenfassung der Ressource
Product
Development
- WEEK ONE
- DESIGN
- PAGES:
- Non Shop:
- HOME
- ABOUT
- CONTACT
- SERVICES
- SHOPS
- ALL of the above plus:
- Shop
- Lookbooks
- Extras:
- Look Books
- Sales Page
- Opt in Thank You Page
- WEEK TWO
- PACKAGING
- VIDEOS
- Getting Started
with Squarespace
- Same video for
each package.
- Homepage Set Up
- For Shops
- Ecommerce Set Up
- Look Book Set Uo
- Popups, Announcement Bar, etc.
- Getting Started with Photoshop
- Set Up of Any
Special
Features
- WRITTEN CONTENT
- Website Content Planner
- Pre-Launch checklist
- Same for each package
- For Shops:
- Ecommerce Launch Checklist
- Pre-Launch Checkist
- PDF list of resources that may help:
social media promotion schedule,
editorial calender, etc.
- WEEK THREE
- Social Media
- Sneal Peals, Feature
Highlights, Behind the
Scenes, Written
Feedback from Testers
- Giveaway
- Facebook & Pinterest Paid Promo:
- HDS Email List
- Must follow on chosen Social Media platform and
comment something slily and funny
- Pinterest Promo
- Super Long Form
- Branding Mockups, Device
Mockup, and long form
homepage preview
- Paid Promos
- Medium Form
- Just Device Mockup
and homepage
preview
- Short From
- Branding Mockups Only
- Written Content
- Case Study & Feature Highlight
- Add On Later, Testimonial / Review
- Product Description
- One Week Post
Giveaway Theme
installation
- Product is Thrown Into
Regular Promotion Loops
- Design Feedback
- Email
- Email Idea: Send out asking
for feedback from a random
selection of email list
- Include link to survey in live demo
- Those that fill it out are
entered in the giveaway
- Giveaway Ideas: 1st Place:
Theme for Free &
Installation ; 2nd Place:
Theme for free Online ;
3rd: $10 Off entire order
from shop
- Add 3rd place winners to list
especially for them. Will send
emails to them first when
new themes arrive.
- Non-Winners: put on a list
where they hear about
themes first
- 1st and 2nd Place Winners:
give them the to be an
affiliate.