SFMC - Email Specialist - Exam Outline

EMAIL MARKETING BEST PRACTICES  Given a customer scenario, evaluate elements and techniques of email marketing to design an effective email campaign. Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign. Given a customer scenario, differentiate elements of an email that can impact message deliverability. Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies. Given a customer scenario, apply best practices of communicating with a population.  

EMAIL MESSAGE DESIGN Given a customer scenario, recommend email design best practices to implement. Given the desired output functionality, recommend methods for creating responsive emails. Given the desired output requirements, recommend strategies to A/B test email elements. Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. Given an email message design, determine the correct use of Approvals. 

CONTENT CREATION AND DELIVERY Given a scenario, create and customize an email message to meet a customer's need. Given a scenario, send and deploy an email campaign to meet the customer requirement. Given a scenario, know how to manage content needed to deploy a customer’s email campaign. Describe various send capabilities in the Email application. 

MARKETING AUTOMATION Given a customer scenario, recommend the appropriate marketing automation solution. Given a scenario to manage customer data, configure the appropriate marketing automation tools.   

SUBSCRIBER AND DATA MANAGEMENT Given the desired output requirements, setup Subscriber Lists and Data Extensions in the Marketing Cloud. Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices. Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data. Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.  

TRACKING AND REPORTING Given a customer scenario, explain the different metrics available for email campaigns and what each one means. Given an email campaign, describe the steps involved to analyze the performance results. Given a need to run reports, configure and run Marketing Cloud adhoc and automated reports