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Postmodernism
the
the social, political and cultural attitudes and images of the late twentieth and early twenty-first centuries
Identifiable characteristics of postmodern media texts: intertexuality bricolage merging of genres, styles and media playful and ironic elements mixtue of 'high' culture and popular culture fragmentation diverse representations and viewpoints
intertexuality: when a media text uses elements or references from other media textsbricolage: the process of creating a media text out of artefacts, styles and signs from other media texts or cultural artefactspastiche: a creation of a media text out of elements of, or with reference to, other media texts in a mocking wayhyper-reality: refers to the fact that the distinction between the real world and the media world is disappearing
postmodern texts frequently blur the lines between real life and the reality presented within the text
suggests that artists and audiences are now prepared to accept a media text may not be true to reality and the techniques used to make this departure is from realism.
characteristics of postmodernism: reality is no longer fixed rejects all boundaries accepts ambiguity
Postcolonialism
a perspective which recognises divisions between people (the west and non-west) based on the legacy of colonialism and imperialism
Edward Said (1978)argues that non-Western cultures are represented through Western eyes and perspectives
can be seen as: exotic dangerous threatening
because of the impact of cultural imperialism
e.g.
e.g.whenever Islam is represented it is shown through a Western perspective that usually fails to understand the nature and complexity of Islamic belief and culture but instead reduces it to a few stereotypical characteristics
Cultural Imperialismwestern cultures are imposed on other cultures
the
the idea that powerful and wealthy countries can exercise economic, cultural and social control over others through control of media industries
Postmodernism
Postcolonialism
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