Easy walk costs approximately £300 annually for each user. What are the social problems that could be associated with products and services that are expensive?

Affordability - Those on low income may not have access to digital technology. 

Ethical Issues - People who live remote places may not have access to the Internet or mobile phone coverage. People may also be have limited access to electricity.                                                                                                                                                                                                                                                                                                    

Lack of knowledge and skills - Prevents people from using digital and technical equipment. 

Cultural factors - Gender inequalities and religious beliefs can restrict access to technical equipment. 

Digtal Divide