Neocolonialism and cultural hegemony

Beschreibung

A-Level Geography (A Level Superpowers) Notiz am Neocolonialism and cultural hegemony, erstellt von Caitlyn Grayston am 04/06/2017.
Caitlyn Grayston
Notiz von Caitlyn Grayston, aktualisiert more than 1 year ago
Caitlyn Grayston
Erstellt von Caitlyn Grayston vor mehr als 7 Jahre
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Zusammenfassung der Ressource

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When applied to superpowers hegemony represents the dominance of one culture (American) over all others. This norrmalisation of American culture is called Americanisation.The role of TNCs - how do they spread hegemony? Using resources from different parts of the world - if they operate there they may also have shops there, physically connects areas Selling products globally - less influence. Russia (political resistance) and places in Africa (cannot afford it) Hybridisation - adapting products to suit a culture Dominating economies - TNC economic powerhouses - McDonalds has more money than the entirety of Afghanistan Politics also pushes Americanisation e.g. the influence USA had in Europe after WW2UN, WTO, World Bank - mainly americanised - western idealsCultlure spread through media - film/music industries - spreads pro american message

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