Frage 1
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The awareness set is:
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all those brands a consumer would consider for the solution of a problem.
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all those brands for which a consumer is aware of as the solution for a problem.
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all those brands a consumer would not consider for the solution of a problem.
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all those brands of which a consumer is aware but is indifferent toward.
Frage 2
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The cognitive component of an attitude deals with:
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connections between our attitude and purchase behaviour.
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beliefs about specific attributes or an overall object.
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intentions to purchase a product.
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cognitive emotionalism associated with a particular purchase.
Frage 3
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The desire to have all aspects of our lives and attitudes consistent with each other is based on the need for:
Frage 4
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The existing or actual state is affected by:
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inability to afford certain products.
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lack of awareness of products or brands.
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inability to afford certain products and lack of awareness of products or brands.
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inability to afford certain products, absence of particular products and lack of awareness of products or brands.
Frage 5
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The five classes of situational influences are:
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physical surroundings, people, task definition, lighting and sound.
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people, task definition, social surroundings, temporal factors and mood.
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physical surroundings, social surroundings, temporal perspective, task definition and mood.
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physical surroundings, social surroundings, temporal perspective, task definition and antecedent states.
Frage 6
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The greater the role specialisation and the more closely related the product is to the area of specialisation:
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the more likely a syncretic decision will be made.
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the more likely a husband-dominated decision will be made.
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the more likely a wife-dominated decision will be made.
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the less likely a syncretic decision will be made.
Frage 7
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The increased participation of women in the workforce has resulted in:
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changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working.
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marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
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a change in the way VALS has been designed.
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changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working and marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
Frage 8
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The involvement of various family members in the decision process:
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varies by product category.
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varies by stage in the decision process.
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varies by demographic characteristics of the family.
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All of the given answers are correct.
Frage 9
Frage
The level of a person's desire to resolve a particular problem depends on which two key factors?
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the relative importance of the problem and the magnitude of the discrepancy between the desired state and the actual state
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information search and alternative evaluation
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environmental and situational factors
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the involvement level of the product and previous decisions made
Frage 10
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The most common reason given for using social networking sites is:
Frage 11
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The need for love, friendship and affiliation is known as:
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esteem
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belongingness
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modelling.
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conformity
Frage 12
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The nuclear family plus additional relatives is:
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a nuclear family.
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an extended family.
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a primary family.
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a complete household.
Frage 13
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The number of evaluative criteria that a consumer uses depends on:
Frage 14
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The process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace is:
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conditioning
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assimilation
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socialisation
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tertiary education.
Frage 15
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The purchase of wine as a gift is a ________________ oriented purchase.
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temporally
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pressure
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convenience
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task
Frage 16
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The readily observable attribute of a product used to represent the performance level of a less observable attribute is known as:
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a surrogate indicator.
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a lexicographic attribute.
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a compensatory attribute.
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none of the given answers.
Frage 17
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The reduced average size of households has been caused by:
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an increase in single-parent households.
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a decline in the birth rate.
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an increase in single-person households.
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all of the given answers.
Frage 18
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The risk that consumers face when purchasing a product is classified as:
Frage 19
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The science of how meaning is conveyed through signs, words, pictures, music, colours, scents, and so on is called:
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semantics.
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semiotics
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heuristics.
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gestalt
Frage 20
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The sleeper effect:
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is a communication phenomenon.
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is typically more prevalent for low-involvement purchases.
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changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.
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is a communication phenomenon, is typically more prevalent for low-involvement purchases and changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.