Zusammenfassung der Ressource
Frage 1
Frage
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Antworten
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generate many clicks and conversions
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generate many impressions and very few conversions
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contain more than two words in the phrase
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contain words that are duplicated in a display campaign
Frage 2
Frage
What is a benefit of online advertising with Google AdWords?
Antworten
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Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
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Ads can include up to 50 characters for the first three lines of ad text
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Ads are displayed to users who are searching for a particular product of service
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Advertisers can pay to place their websites in the natural search results