1474540
GoConqr Rezension
Great quiz looking at business studies and marketing techniques used including aim of advertising and questions around that
Quiz von Harriet Glover, aktualisiert more than 1 year ago
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Erstellt von Harriet Glover
vor etwa 10 Jahre
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Frage 1
Frage
What does the first A stand for in AIDA?
Antworten
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Attention
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Advertisement
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Action
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appeal
Frage 2
Frage
What are the 4 stages of the product life cycle?
Antworten
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growth, maturity, introduction, decline
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maturity, introduction, growth, decline
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introduction, growth, maturity, decline
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introduction, maturity, growth, decline
Frage 3
Frage
Tick the correct box for the quantitative method of market research.
Antworten
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questionnaires
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interviews
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experiments
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observations
Frage 4
Frage
What does the S stand for in SWOT?
Antworten
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saturated
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strengths
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segment
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socio
Frage 5
Frage
which of the following is a need?
Antworten
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The new iPhone
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Snickers chocolate bar
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Water
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Lipstick by mac
Frage 6
Frage
Which of the following is NOT an extension strategy?
Antworten
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New advertising campaign
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New overseas market
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Improved version of the original product
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Questionnaires
Frage 7
Frage
What does NOT create brand loyalty?
Antworten
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loyalty cards
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after-sales service
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Price reductions *discount on your next purchase*
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Free samples
Frage 8
Frage
How do you calculate profit?
Antworten
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sales revenue + cost
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sales revenue - cost
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cost - sales revenue
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sales revenue / cost
Frage 9
Frage
What is an example of elastic demand?
Antworten
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price increases, demand decreases.
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price increases, demand increases.
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price decreases, demand decreases.
Frage 10
Frage
Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
Antworten
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Inform
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Improve company image
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Introduce
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compete
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