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Marketing Lecture 3

Beschreibung

IWBZ BWL Quiz am Marketing Lecture 3, erstellt von odessa m am 11/02/2019.
odessa m
Quiz von odessa m , aktualisiert more than 1 year ago
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Erstellt von odessa m vor mehr als 5 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
Antworten
  • True
  • False

Frage 2

Frage
Consumer market: only individuals, excluding households, that buy goods for personal consumption
Antworten
  • True
  • False

Frage 3

Frage
Culture?
Antworten
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Frage 4

Frage
Subculture?
Antworten
  • relatively permanent and ordered divisions in a society whose members share similar values
  • group of people with shared value system bases on common life experience
  • set of basic values, wants, etc. learned by a member of society from family, other important institution

Frage 5

Frage
Social Class?
Antworten
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Frage 6

Frage
A group is one or more people who interact to accomplish goals
Antworten
  • True
  • False

Frage 7

Frage
Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations
Antworten
  • True
  • False

Frage 8

Frage
Opinion leader: person outside a reference group who exerts social influence on others
Antworten
  • True
  • False

Frage 9

Frage
Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior
Antworten
  • True
  • False

Frage 10

Frage
Online social networks are online social communities
Antworten
  • True
  • False

Frage 11

Frage
Buying is often
Antworten
  • age-related
  • life cyle-realted
  • health -related

Frage 12

Frage
Lifestyle: A person´s pattern of living as expressed in his activities
Antworten
  • True
  • False

Frage 13

Frage
Personality: unique psychological characteristics
Antworten
  • True
  • False

Frage 14

Frage
Self-concept: Beliefs a person holds about someone lessees attributes
Antworten
  • True
  • False

Frage 15

Frage
Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need
Antworten
  • True
  • False

Frage 16

Frage
Perception: process by which people select, organize and interpret information to form meaningful picture of the world
Antworten
  • True
  • False

Frage 17

Frage
Perception is not selective
Antworten
  • True
  • False

Frage 18

Frage
Learning: changing in an individuals behavior arising from experience
Antworten
  • True
  • False

Frage 19

Frage
Belief: descriptive thought that a persons holds about something
Antworten
  • True
  • False

Frage 20

Frage
Attitude: A persons tendencies toward an object or idea
Antworten
  • True
  • False

Frage 21

Frage
Complex buying behavior?
Antworten
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Frage 22

Frage
Dissonance-reducing buying behavior?
Antworten
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Frage 23

Frage
Habitual buying behavior?
Antworten
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

Frage 24

Frage
Variety-seeking buying behavior?
Antworten
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Frage 25

Frage
How many stages does the Buyer Decision Process involves?
Antworten
  • 3
  • 4
  • 5

Frage 26

Frage
Need recognition: first of buyer decision process; consumer recognizes a problem or need
Antworten
  • True
  • False

Frage 27

Frage
The information search is not a stage of the buyer decision process
Antworten
  • True
  • False

Frage 28

Frage
Alternative evaluation: consumers uses information to evaluate alternative brands
Antworten
  • True
  • False

Frage 29

Frage
Purchase decision: buyers decision about what brand to purchase
Antworten
  • True
  • False

Frage 30

Frage
Postpurchase behavior is based on
Antworten
  • Satisfaction
  • Cognitive dissonance

Frage 31

Frage
Cognitive dissonance is a buyers discomfort caused before the purchase of a product
Antworten
  • True
  • False

Frage 32

Frage
New product: good, service that is perceived by potential customers as new
Antworten
  • True
  • False

Frage 33

Frage
Adoption process: physical process -> first hearing about innovation to final adoption
Antworten
  • True
  • False

Frage 34

Frage
Awarness: consumer becomes aware of new product, but already knows about it
Antworten
  • True
  • False

Frage 35

Frage
Interest: consumer seeks information about new product
Antworten
  • True
  • False

Frage 36

Frage
evaluation: consumers decides to try new product
Antworten
  • True
  • False

Frage 37

Frage
Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value
Antworten
  • True
  • False

Frage 38

Frage
Adoption: consumer decides to make no use of new product
Antworten
  • True
  • False

Frage 39

Frage
Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others
Antworten
  • True
  • False

Frage 40

Frage
Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)
Antworten
  • True
  • False

Frage 41

Frage
Business markets contain fewer but larger buyers
Antworten
  • True
  • False

Frage 42

Frage
Straight rebuy?
Antworten
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Frage 43

Frage
Modified rebuy?
Antworten
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Frage 44

Frage
New task: business buying situation in which buyer purchases product for the last time
Antworten
  • True
  • False

Frage 45

Frage
Systems selling: buying a packaged solution to a problem from a single seller
Antworten
  • True
  • False

Frage 46

Frage
Buying center: all the individuals and units that play a role in the purchase decision-making process
Antworten
  • True
  • False

Frage 47

Frage
Buying center: fixed and formally identified unit within buying organization
Antworten
  • True
  • False

Frage 48

Frage
Size and makeup of buying center varies for different products but not for different buying situations
Antworten
  • True
  • False

Frage 49

Frage
Institutional markets are:
Antworten
  • Schools
  • Hospitals
  • Governmental units

Frage 50

Frage
Government markets are:
Antworten
  • Schools
  • Prisons
  • Governmental units
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