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Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
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- True
- False
Frage 2
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Consumer market: only individuals, excluding households, that buy goods for personal consumption
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- True
- False
Frage 3
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Culture?
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set of basic values, wants, etc. learned by a member of society from family, other important institution
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group of people with shared value system bases on common life experience
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relatively permanent and ordered divisions in a society whose members share similar values
Frage 4
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Subculture?
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relatively permanent and ordered divisions in a society whose members share similar values
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group of people with shared value system bases on common life experience
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set of basic values, wants, etc. learned by a member of society from family, other important institution
Frage 5
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Social Class?
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set of basic values, wants, etc. learned by a member of society from family, other important institution
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group of people with shared value system bases on common life experience
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relatively permanent and ordered divisions in a society whose members share similar values
Frage 6
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A group is one or more people who interact to accomplish goals
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- True
- False
Frage 7
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Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations
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- True
- False
Frage 8
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Opinion leader: person outside a reference group who exerts social influence on others
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- True
- False
Frage 9
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Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior
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- True
- False
Frage 10
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Online social networks are online social communities
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- True
- False
Frage 11
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Buying is often
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age-related
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life cyle-realted
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health -related
Frage 12
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Lifestyle: A person´s pattern of living as expressed in his activities
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- True
- False
Frage 13
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Personality: unique psychological characteristics
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- True
- False
Frage 14
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Self-concept: Beliefs a person holds about someone lessees attributes
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- True
- False
Frage 15
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Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need
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- True
- False
Frage 16
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Perception: process by which people select, organize and interpret information to form meaningful picture of the world
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- True
- False
Frage 17
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Perception is not selective
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- True
- False
Frage 18
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Learning: changing in an individuals behavior arising from experience
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- True
- False
Frage 19
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Belief: descriptive thought that a persons holds about something
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- True
- False
Frage 20
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Attitude: A persons tendencies toward an object or idea
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- True
- False
Frage 21
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Complex buying behavior?
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Consumer buying behavior characterized by high consumer involvement and significant differences among brands
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Consumer buying behavior characterized by high involvement but few perceived differences among brands
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Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
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Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
Frage 22
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Dissonance-reducing buying behavior?
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Consumer buying behavior characterized by high consumer involvement and significant differences among brands
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Consumer buying behavior characterized by high involvement but few perceived differences among brands
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Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
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Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
Frage 23
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Habitual buying behavior?
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Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
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Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
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Consumer buying behavior characterized by high involvement but few perceived differences among brands
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Consumer buying behavior characterized by high consumer involvement and significant differences among brands
Frage 24
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Variety-seeking buying behavior?
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Consumer buying behavior characterized by high consumer involvement and significant differences among brands
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Consumer buying behavior characterized by high involvement but few perceived differences among brands
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Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
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Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
Frage 25
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How many stages does the Buyer Decision Process involves?
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3
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4
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5
Frage 26
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Need recognition: first of buyer decision process; consumer recognizes a problem or need
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- True
- False
Frage 27
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The information search is not a stage of the buyer decision process
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- True
- False
Frage 28
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Alternative evaluation: consumers uses information to evaluate alternative brands
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- True
- False
Frage 29
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Purchase decision: buyers decision about what brand to purchase
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- True
- False
Frage 30
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Postpurchase behavior is based on
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Satisfaction
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Cognitive dissonance
Frage 31
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Cognitive dissonance is a buyers discomfort caused before the purchase of a product
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- True
- False
Frage 32
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New product: good, service that is perceived by potential customers as new
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- True
- False
Frage 33
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Adoption process: physical process -> first hearing about innovation to final adoption
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- True
- False
Frage 34
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Awarness: consumer becomes aware of new product, but already knows about it
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- True
- False
Frage 35
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Interest: consumer seeks information about new product
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- True
- False
Frage 36
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evaluation: consumers decides to try new product
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- True
- False
Frage 37
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Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value
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- True
- False
Frage 38
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Adoption: consumer decides to make no use of new product
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- True
- False
Frage 39
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Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others
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- True
- False
Frage 40
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Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)
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- True
- False
Frage 41
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Business markets contain fewer but larger buyers
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- True
- False
Frage 42
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Straight rebuy?
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business buying situation in which buyer routinely reorders something without any modifications
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business buying situation in which buyer wants to modify product specifications
Frage 43
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Modified rebuy?
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business buying situation in which buyer routinely reorders something without any modifications
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business buying situation in which buyer wants to modify product specifications
Frage 44
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New task: business buying situation in which buyer purchases product for the last time
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- True
- False
Frage 45
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Systems selling: buying a packaged solution to a problem from a single seller
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- True
- False
Frage 46
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Buying center: all the individuals and units that play a role in the purchase decision-making process
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- True
- False
Frage 47
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Buying center: fixed and formally identified unit within buying organization
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- True
- False
Frage 48
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Size and makeup of buying center varies for different products but not for different buying situations
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- True
- False
Frage 49
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Institutional markets are:
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Schools
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Hospitals
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Governmental units
Frage 50
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Government markets are:
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Schools
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Prisons
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Governmental units
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