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Crowdsourcing: Inviting broad communities of people into new product innovation process
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- True
- False
Frage 2
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Idea screening: Screening new product ideas to spot bad ideas and drop good ones
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- True
- False
Frage 3
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Product concept: detailed version of new-product idea stated in meaningful consumer terms
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- True
- False
Frage 4
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Concept testing: testing new-product concepts without group of target consumers
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- True
- False
Frage 5
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The first part of the marketing strategy statements describes
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target market
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planend value proposition
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products planned price
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profit goals
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marketing budget
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The second part of marketing strategy statement outlines
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products planned price
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market share
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distribution
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planned long-run sales
Frage 7
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The third part of marketing strategy statement describes
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planned long run sales
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market share
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marketing mix strategy
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profit goals
Frage 8
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Business analysis: Review of sales, costs and profit projections for new product to find out it companies objectives will be satisfied
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- True
- False
Frage 9
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Product development: developing product concept into physical product
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- True
- False
Frage 10
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Test marketing : stage of new product development in which product is tested in realistic market settings
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- True
- False
Frage 11
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Commercialization: introducing new product into market
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- True
- False
Frage 12
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Customer-centered new-product development : focuses on finding new ways to solve customer problems and create more satisfying experiences for them
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- True
- False
Frage 13
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Team-based new-product development: various company departments work closely together, saving time and increasing effectiveness is not important
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- True
- False
Frage 14
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Systematic new-product development: compartmentalized (aufgegliedert) rather than holistic (ganzheitlich)
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- True
- False
Frage 15
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In difficult times innovation more often hurts than helps
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- True
- False
Frage 16
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Product life cycle: course of a products sales and profits over time
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- True
- False
Frage 17
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The product life cycle involves how many stages?
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3
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5
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6
Frage 18
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The stage in which a new product is first distributed and made available for purchase
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Introduction stage
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Growth stage
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Maturity stage
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Decline Stage
Frage 19
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The stage in which a producers sales start climbing quickly
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Introduction stage
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Growth stage
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Maturity stage
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Decline stage
Frage 20
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Stage in which products sales growth slows or levels off
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Introduction stage
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Growth stage
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Maturity stage
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Decline stage
Frage 21
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Stage in which a products sales decline
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Introduction stage
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Growth stage
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Maturity stage
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Decline stage
Frage 22
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What is the marketing objective during the maturity stage?
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Maxime market share
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Maximize Profit while defending the market share
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reduce expenditure
Frage 23
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What is the marketing objective during the growth stage?
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maximize market share
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maximize profit while defending market share
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reduce expenditure
Frage 24
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Style?
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basic and distinctive mode of expression (several periods of renewed interest)
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currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
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temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
Frage 25
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Fashion?
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basic and distinctive mode of expression (several periods of renewed interest)
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currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
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temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
Frage 26
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Fad (Modeerscheinung)?
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temporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
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currently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
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basic and distinctive mode of expression (several periods of renewed interest)
Frage 27
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Price is the amount of money charged for a product/service
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- True
- False
Frage 28
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Good-value pricing: Offering the right combination of quality and good service at a fair price
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- True
- False
Frage 29
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Value-added pricing: attaching value-added features to differentiate a companies offer without charging higher prices
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- True
- False
Frage 30
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Fixed costs: costs that vary with production or sales value
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- True
- False
Frage 31
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Setting prices based on costs for producing, selling the product- is defined by the term:
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Cost-based pricing
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Value-based pricing
Frage 32
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Setting price based on buyers perceptions of value - term?
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Value-based Pricing
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Cost-based pricing
Frage 33
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Variable costs: costs that vary with level of production
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- True
- False
Frage 34
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Total costs: fixed costs divided by variable costs
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- True
- False
Frage 35
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Cost-plus pricing can also be called markup pricing
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- True
- False
Frage 36
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Cost-plus pricing means adding a standard markup to the costs of the product
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- True
- False
Frage 37
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Break-even pricing (target return pricing): setting price to break even on the costs of making
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- True
- False
Frage 38
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Setting prices based on comeptitos strategies,prices, costs and market offering is called "Competition Based Pricing "
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- True
- False
Frage 39
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Setting a high price for new product to skim maximum revenues (Erträge) from segments willing to pay the high price
(few but profitable sales)
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Market-skimming pricing
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Market-penetration pricing
Frage 40
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Setting low price for new product to attract large number of buyers and large market share
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Market-skimming pricing
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Market-penetration pricing
Frage 41
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Sellers must set prices without talking to competitors
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price fixing
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predatory pricing
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unfair price discrimination
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decepetive pricing
Frage 42
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Selling below costs with the intention to punish competitor
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price fixing
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predatory pricing
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unfair price discrimination
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deceptive pricing
Frage 43
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sellers have to offer same price terms to customers at a given level of trade
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price fixing
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predatory pricing
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unfair price discrimination
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deceptive pricing
Frage 44
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Retail or resale price maintenance : manufacturer cannot require dealers to charge s specified retail price for its product
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- True
- False
Frage 45
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Seller states prices or price savings that mislead consumers or are not actually available to consumer
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price fixing
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unfair price discrimination
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predatory pricing
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deceptive pricing
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