Marketing Principles ~ Pricing Review

Bartering involves the exchange of goods or services for a mutually agreed-on amount of money.

A company's profit is the same as its return on investment.

The Robinson-Patman Act of 1975 helps small retailers compete with large chain stores.

Retailers who are in business in states with minimum price laws are prohibited from using the loss-lead technique to attract customers.

The more unusual a product is perceived to be by consumers, the greater the freedom to set higher prices.

Outdated products in the US are in the decline stage in other global markets.

To calculate the percentage of a promotional discount, multiply the dollar discount by the original price.

A retailer who discounts an item's retail price increases his or her markup on the item.

Businesses cannot use employee discounts in order to justify paying employees a lower wage.

Trade discounts are based on the manufacturer's list price.

What type of pricing strategy is everyday low pricing?

What is the most temporary pricing strategy?