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Quiz von Juliet Akindayini, aktualisiert more than 1 year ago
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Erstellt von Juliet Akindayini
vor fast 5 Jahre
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Frage 1
Frage
Which is the odd one out?
Antworten
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Prominent reading
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Preferred reading
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Hegemonic reading
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Dominant reading
Frage 2
Frage
According to Barthes’ semiotic, what is the third level of signification?
Antworten
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Denotation
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Myth
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Connotation
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Ideology
Frage 3
Frage
What theory’s key argument about is similar to hook’s ideas about the representation of race?
Antworten
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Reception theory
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Paul Gilroy
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Alvarado et al.
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Intersectionality
Frage 4
Frage
According to Tuchman, women in the media are symbolically annihilated in the following ways?
Antworten
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Omission, trivialisation and condemnation
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Sexualised, objectification and stereotyped
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Undermined, oppressed and pigeonholed.
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Objectified, vilified and trivialised
Frage 5
Frage
Which theorist argued the following “stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. Through ethnocentrism)”?
Antworten
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David Gauntlett
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Stuart Hall
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Paul Gilroy
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bell hooks
Frage 6
Frage
What is the combining of previously separated hardware into one device referred to?
Antworten
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Proliferation of technology
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Digital technology
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Technological convergence
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Cross-media convergence
Frage 7
Frage
Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”?
Antworten
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Curran and Seaton
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David Hesmondhalgh
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Henry Jenkins
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Livingstone and Lunt
Frage 8
Frage
Which theorist is associated with the term ‘happy housewife heroine’?
Antworten
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Simone de Beauvoir
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Laura Mulvey
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Gaye Tuchman
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Betty Friedan
Frage 9
Frage
How many types of potential readings does Hall argue audiences can have?
Antworten
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4
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2
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3
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5
Frage 10
Frage
What theorist developed the mean world syndrome idea?
Antworten
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Bandura
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Gerbner
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Blumer and Katz
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Clay Shirky
Frage 11
Frage
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
Antworten
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The Explorer
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The Aspirer
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The Resigned
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The Reformer
Frage 12
Frage
Which is the odd one out?
Antworten
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Princess
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Sidekick
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Donor
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Hero
Frage 13
Frage
What does context mean?
Antworten
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The situation and circumstances within which something is created.
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Time and place
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Ways of thinking and producing meaning
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Interpreting and understanding historical and social practices
Frage 14
Frage
Which of the following is not part of Alvarado et al’s theory of racial stereotypes
Antworten
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Entertainer
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Pitied
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Dangerous
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Exotic
Frage 15
Frage
What term is used to describe the following “Where a media conglomerate is made up of different companies that produce and sell similar products”?
Antworten
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Horizontal integration
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Vertical integration
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Transnational company
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Cross-media promotion
Frage 16
Frage
What style is associated with the following terms – pastiche, hybridity, intertextuality, and hyperreality?
Antworten
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Postmodernism
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Surrealism
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Realism
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Modern
Frage 17
Frage
Which theorist explores the idea of repetition and difference in media text?
Antworten
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Neale
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Todorov
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Propp
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Baudrillard
Frage 18
Frage
What is the name of the newspaper convention that is in a smaller typeface, above or below the headline that explains more about the story?
Antworten
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Standalone
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Caption
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Standfirst
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Strapline
Frage 19
Frage
According to Goodwin, how many features do music videos demonstrate?
Antworten
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4
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6
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7
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5
Frage 20
Frage
What term is used to describe “ordinary people deciding that they want to create media”?
Antworten
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Citizen journalism
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We media
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Active audiences
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Amateur
Frage 21
Frage
Who argued that “gender is constructed through discourse, and that its meaning varies according to cultural and historical context”?
Antworten
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Butler
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hooks
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van Zoonen
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Mulvey
Frage 22
Frage
Which one is the odd one out?
Antworten
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The rise of convergent media technologies and transformations in the production, distribution, and marketing of digital media, have placed traditional approaches to media regulation at risk
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Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration
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The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries
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Largest companies or conglomerates now operate across a number of different cultural industries
Frage 23
Frage
What stage of the value chain is exhibition?
Antworten
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Fourth
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Second
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Third
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First
Frage 24
Frage
Which of the following is not an act of fandom?
Antworten
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Cosplay
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Reaction video
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Online forum
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Consuming media products
Frage 25
Frage
Which of the following terms is not a postmodern stylistic feature?
Antworten
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Hyperreality
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Pastiche
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Hybridity
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intertextuality
Frage 26
Frage
The use of various visual codes and technical codes to 'fix' a particular meaning.
Antworten
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Caption
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Anchorage
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Ideology
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Hook
Frage 27
Frage
What term refers to the rules and legal guidelines an industry has to follow when making media products.
Antworten
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Regulation
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Classification
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BBFC
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Censorship
Frage 28
Frage
What do the theories The Male Gaze, Goodwin’s Music Video idea and panopticon have in common?
Antworten
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Explores the impact of postmodernist traits
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Explores voyeurism
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Explores the representation of women
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Explores the role of media producers
Frage 29
Frage
How many waves of feminism are there?
Antworten
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2
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5
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6
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3
Frage 30
Frage
Which of the following is not one of Barthes’ narrative codes?
Antworten
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Symbolism Code
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Action Code
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Hermeneutic code
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Referential code
Frage 31
Frage
Which of the following is not the role of a distributor?
Antworten
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Producing the print/copy of media product
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Submit media product for classification
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Creating the app
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Marketing
Frage 32
Frage
What is Large format newspaper, typically targeted at more affluent, middle-class audiences called?
Antworten
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Broadsheet
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Mid-market
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Tabloid
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Berliner
Frage 33
Frage
What term is used to describe “A universal type or model of character that is found in many different texts”?
Antworten
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Archetype
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Cliché
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Stereotype
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Typecast
Frage 34
Frage
Who theory argues that audiences acquire attitudes, emotional responses and new styles of conduct through modeling?
Antworten
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Hypothermic Needle Theory
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Cultivation theory
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Media Effects
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Two-step flow
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