Market Segementation

Beschreibung

A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus
Noah Swanson
Quiz von Noah Swanson, aktualisiert more than 1 year ago
Noah Swanson
Erstellt von Noah Swanson vor mehr als 9 Jahre
1022
18

Zusammenfassung der Ressource

Frage 1

Frage
What is a financial Benefit to a business of using Market Segmentation?
Antworten
  • By producing for different segments businesses are able to gain more revenue
  • Customers could be more loyal to a business as a product will feel tailored to them
  • Promotional material will not be wasted on those who product is not relevant to

Frage 2

Frage
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Antworten
  • Demographic
  • Geographic

Frage 3

Frage
Selling bespoke suites is a mass market
Antworten
  • True
  • False

Frage 4

Frage
Businesses waste promotional resources by not targeting a select market segment
Antworten
  • True
  • False
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