1474540
GoConqr Review
Great quiz looking at business studies and marketing techniques used including aim of advertising and questions around that
Quiz by Harriet Glover, updated more than 1 year ago
|
|
Created by Harriet Glover
about 10 years ago
|
|
Question 1
Question
What does the first A stand for in AIDA?
Answer
-
Attention
-
Advertisement
-
Action
-
appeal
Question 2
Question
What are the 4 stages of the product life cycle?
Answer
-
growth, maturity, introduction, decline
-
maturity, introduction, growth, decline
-
introduction, growth, maturity, decline
-
introduction, maturity, growth, decline
Question 3
Question
Tick the correct box for the quantitative method of market research.
Answer
-
questionnaires
-
interviews
-
experiments
-
observations
Question 4
Question
What does the S stand for in SWOT?
Answer
-
saturated
-
strengths
-
segment
-
socio
Question 5
Question
which of the following is a need?
Answer
-
The new iPhone
-
Snickers chocolate bar
-
Water
-
Lipstick by mac
Question 6
Question
Which of the following is NOT an extension strategy?
Answer
-
New advertising campaign
-
New overseas market
-
Improved version of the original product
-
Questionnaires
Question 7
Question
What does NOT create brand loyalty?
Answer
-
loyalty cards
-
after-sales service
-
Price reductions *discount on your next purchase*
-
Free samples
Question 8
Question
How do you calculate profit?
Answer
-
sales revenue + cost
-
sales revenue - cost
-
cost - sales revenue
-
sales revenue / cost
Question 9
Question
What is an example of elastic demand?
Answer
-
price increases, demand decreases.
-
price increases, demand increases.
-
price decreases, demand decreases.
Question 10
Question
Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
Answer
-
Inform
-
Improve company image
-
Introduce
-
compete
Want to create your own Quizzes for free with GoConqr? Learn more.