3690735
Beschreibung
Quiz von Maren Myslinski, aktualisiert more than 1 year ago
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Erstellt von Maren Myslinski
vor etwa 9 Jahre
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Frage 1
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[blank_start]Geographic coverage[blank_end], [blank_start]commercial length[blank_end], [blank_start]time of day[blank_end], and [blank_start]audience size[blank_end] influence the pricing of ads on television.
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Geographic coverage
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commercial length
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time of day
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audience size
Frage 2
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[blank_start]Geographic coverage[blank_end], [blank_start]commercial length[blank_end], [blank_start]time of day[blank_end], and [blank_start]audience size[blank_end] influence pricing of ads on the radio.
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Geographic coverage
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commercial length
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time of day
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audience size
Frage 3
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The [blank_start]creative unit[blank_end], the print's [blank_start]circulation[blank_end], and [blank_start]audience measurements[blank_end] influence the pricing of ads in print.
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creative unit
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circulation
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audience measurements
Frage 4
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[blank_start]Paid searches[blank_end] and [blank_start]display ads[blank_end] influence the price of ads on the internet.
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Paid searches
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display ads
Frage 5
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CPM stands for [blank_start]cost per thousand[blank_end].
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cost per thousand
Frage 6
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CPP stands for [blank_start]cost per point[blank_end], and relates to [blank_start]broadcast[blank_end].
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cost per point
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broadcast
Frage 7
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Local advertising accounts for [blank_start]80%[blank_end] of the total advertising found on the radio for a given DMA.
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80%
Frage 8
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Print audience measurement consists of [blank_start]circulation[blank_end] plus [blank_start]pass-along rates[blank_end].
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circulation
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pass-along rates
Frage 9
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[blank_start]Drivetimes[blank_end] are the busiest, and therefore most expensive, dayparts on radio.
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Drivetimes
Frage 10
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[blank_start]Primetime[blank_end] has the highest viewership, and therefore is the most expensive, daypart on television.
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Primetime
Frage 11
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[blank_start]Size[blank_end], [blank_start]color/production[blank_end], and [blank_start]bleed[blank_end] are three aspects that influence the creative unit in print media.
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Size
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color/production
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bleed
Frage 12
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CPC stands for [blank_start]cost per action[blank_end].
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cost per action
Frage 13
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[blank_start]Circulation[blank_end] is considered the print equivalent of broadcast ratings.
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Circulation
Frage 14
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The goal of the media mix is [blank_start]synergy[blank_end].
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synergy
Frage 15
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The most important aspect of measuring media impact is [blank_start]objectives[blank_end].
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objectives
Frage 16
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ADS stands for [blank_start]alternate delivery system[blank_end].
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alternate delivery system
Frage 17
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[blank_start]Television[blank_end] maintains the highest reach of all mediums.
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Television
Frage 18
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A - [blank_start]awareness[blank_end]
I - [blank_start]interest[blank_end]
D - [blank_start]desire[blank_end]
A - [blank_start]action[blank_end]
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awareness
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interest
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desire
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action
Frage 19
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Percentages can be expressed as [blank_start]percentages[blank_end], [blank_start]fractions[blank_end], or [blank_start]decimals[blank_end].
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percentages
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fractions
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decimals
Frage 20
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HUT stands for [blank_start]households using television[blank_end].
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households using television
Frage 21
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Index = [blank_start]subset[blank_end]/[blank_start]base population[blank_end] x [blank_start]1,000[blank_end]
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subset
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base population
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1,000
Frage 22
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Guaranteed circulation of the publication on which ad rates are based is the [blank_start]circulation base rate[blank_end].
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circulation base rate
Frage 23
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ABC stands for [blank_start]Audit Bureau of Circulation[blank_end] and is used to measure circulation of [blank_start]consumer[blank_end] publications.
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Audit Bureau of Circulation
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consumer
Frage 24
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BPA stands for [blank_start]Business Press Association[blank_end] and is used to measure circulation of [blank_start]business[blank_end] and [blank_start]trade[blank_end] publications.
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Business Press Association
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business
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trade
Frage 25
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Impression refers to [blank_start]contact[blank_end] with or [blank_start]exposure[blank_end] to an advertisement in a media vehicle.
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contact
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exposure
Frage 26
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[blank_start]Gross impressions[blank_end] refers to the sum total of exposures/contact with an advertisement in a media vehicle.
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Gross impressions
Frage 27
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[blank_start]Share[blank_end] is a percentage of all HUT watching a show at a given time.
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Share
Frage 28
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Ratings = [blank_start]Share[blank_end] x [blank_start]HUT[blank_end]
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Share
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HUT
Frage 29
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GRPs stands for [blank_start]gross rating points[blank_end], and refers to the [blank_start]total ratings[blank_end] across a TV media schedule.
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gross rating points
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total ratings
Frage 30
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TRPs stands for [blank_start]target rating points[blank_end], and refers to GRP but takes into account what percentage of the audience is in the advertiser's [blank_start]target market[blank_end].
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target rating points
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target market
Frage 31
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Reach equates to [blank_start]more[blank_end] total media vehicles with [blank_start]fewer[blank_end] insertions.
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more
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fewer
Frage 32
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Frequency equates to [blank_start]less[blank_end] total media vehicles with [blank_start]more[blank_end] insertions.
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less
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more
Frage 33
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Nielsen calculates website ratings with RDD, which stands for [blank_start]random digital dial[blank_end].
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random digital dial
Frage 34
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In radio, the total number of unique listeners in a given period is called [blank_start]cumes[blank_end].
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cumes
Frage 35
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In radio, AQH stands for [blank_start]average quarter hour[blank_end].
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average quarter hour
Frage 36
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In radio, TSL stands for [blank_start]time spent listening[blank_end].
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time spent listening
Frage 37
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The estimated number of people in a publication's audience is the [blank_start]average issue audience[blank_end].
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average issue audience
Frage 38
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A print's [blank_start]primary audience[blank_end] refers to subscribers, newsstand buyers, and their households.
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primary audience
Frage 39
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A print's [blank_start]pass-along[blank_end] audience refers to those who have read a particular publication through a member of the primary audience (i.e. hair salons, doctors offices, friends' houses).
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pass-along
Frage 40
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[blank_start]Total audience[blank_end] refers to a print publication's primary audience and pass-along readers, while [blank_start]cume audience[blank_end] refers to a print publication's cumulative audience measured across multiple issues.
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cume audience
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Total audience
Frage 41
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National, state and local DOTs that contribute actual traffic data to determine total possible [blank_start]impressions[blank_end] provide out-of-home [blank_start]traffic counts[blank_end].
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traffic counts
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impressions
Frage 42
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DOT info combined with MRI and U.S. Census data for out-of-home is called [blank_start]data merge[blank_end].
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data merge
Frage 43
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Simulations of the in-vehicle experience with ads using eye tracking and other measures for out-of-home are called [blank_start]visibility adjustments[blank_end].
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visibility adjustments
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