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Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?
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Accounts
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Products
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Leads
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Contacts
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What does "Consolidation" refer to?
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The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.
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The Cloud MDM application has components that run inside Salesforce as well as components that run outside Salesforce.
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Running Cloud MDM using the default settings is recommended.
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The following statements regarding the Cloud MDM custom settings are true:
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The settings are present but not visible after installation.
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Changing the settings is only required for advanced operations.
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The settings should be configured before running Cloud MDM jobs.
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The default Cloud MDM profile that is assigned to all users is called:
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Which fields should be added to the Cloud MDM Information section on a page layout?
Select one or more:
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Record Type
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Synchronize
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Country ISO Code
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Company Norm
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The Master Beans related list should be added to the Contact page layout (for the data steward/admin user).
Select one:
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Field sets allow you to:
Select one:
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When an account record is synchronized to the Cloud MDM staging area, the following records are created:
Select one or more:
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Java Bean
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Account Bean
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Contact Bean
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Master Bean
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The process of running synchronization on all records of a particular object type is known as:
Select one:
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Standardization
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Migration
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Synchronization
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The following statements regarding the Synchronize flag are true:
Select one or more:
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For newly created records, value will be true.
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Can be used to synchronize a subset of data.
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Allows movement of a record to and from the Cloud MDM staging area.
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For existing records in Salesforce, value will be false.
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Which settings determine the field mappings between the transactional record and the bean?
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Matching Settings
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Bean Settings
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Synchronization Settings
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How many custom fields can be mapped to a bean?
Select one:
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Data cleansing ensures that data is in a consistent format, which is important for:
Select one or more:
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When does Cloud MDM cleanse the data?
Select one:
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When record is synchronized.
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When a data steward clicks the Cleanse button.
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When Cloud MDM is installed.
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Cloud MDM looks for a legal form at the beginning and end of an account name.
Select one:
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The normalized company name is used to update the Name on the account record.
Select one:
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The normalized Country name is used to update the Country on the account , lead, or contact record.
Select one:
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Cloud MDM uses fuzzy matching for the following processes:
Select one or more:
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Matching records from external data sources to accounts.
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Identifying duplicate records.
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Grouping records with similar charcteristics.
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Matching leads/contacts to accounts.
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Fuzzy matching is a two-step process. In step 1, Cloud MDM:
Select one:
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Performs a fuzzy match on the segments.
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Performs a fuzzy match on all included fields.
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Performs an exact match on the segments.
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The following statements are true regarding Data segmentation:
Select one or more:
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Speeds up the fuzzy matching process.
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Reduces the total number of records being fuzzy matched.
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Determines which records will be fuzzy matched.
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Slows down the fuzzy matching process.
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The segment component fields must be fields on the bean, not the transactional record.
Select one:
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You can control the fuzzy matching by setting the following:
Select one or more:
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Field Weightings
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Threshold Values
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Null Scores
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Field Order
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In which settings do you set fuzzy matching options?
Select one:
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Synchronization Settings
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Matching Settings
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Duplicate Settings
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If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be?
Select one:
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If you set a field's weighting to 200, the values in this field must match exactly or...
Select one:
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The weighted score for that field will be doubled.
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The total score will be set to 0 and the records will not be considered a match.
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A score of 0 will be assigned for that field.
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When you run the Duplicate Check job, Cloud MDM compares:
Select one:
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All master beans in the same segment.
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All account records in the Salesforce org.
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All account records in the same segment.
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When you run the Duplicate Contact Check job, Cloud MDM compares:
Select one or more:
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All lead beans in same segment.
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Account and Contact beans in same segment.
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Contact to lead beans in same segment.
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All Contact beans in same segment.
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You should increase the # of processes when running the Duplicate Check jobs if your org contains more than 1000 records.
Select one:
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In order to view a list of MDM-identified potential duplicates for an account, you must:
Select one:
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Add the Duplicate Accounts Visualforce page to the Account page layout.
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Be the Salesforce administrator.
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Assign a Cloud MDM profile to your user.
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What three things should you do before using the automated merge jobs?
Select one or more:
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Use Salesforce side-by-side comparison to examine each duplicate pair.
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Toggle the master record, where necessary.
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Identify and mark any "no duplicate" pairs.
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Analyze duplicate records using reports and side-by-side comparisons.
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To create powerful duplicate reports, you should create a custom report type that...
Select one:
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Pulls in data from the related master and detail Account, Contact, or Lead.
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Groups records by the master.
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Is only available to data stewards and administrators.
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What controls the display of the Toggle Master, No Duplicate, and Merge buttons on the Duplicates Visualforce page?
Select one:
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The Cloud MDM Profile of the user.
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The Salesforce page layout.
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The default Salesforce profile for the user.
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With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time.
Select one:
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With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens:
Select one:
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The lead will not convert.
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The lead is converted and the existing contact is updated.
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The existing contact is automatically deleted, then the lead is converted.
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What new fields can be added to the Lead Detail page with Cloud MDM?
Select one or more:
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Master Account
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Contact (Lookup)
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Account (Lookup)
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Lead Parent
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In order to use the Cloud MDM lead functionality, leads must be "matched" to accounts. Which two things facilitate this?
Select one or more:
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Batch Acceleration Level for Matching job
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Segment Settings for Account and Contact
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Matching Settings for Account and Contact
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Matching Threshold for Account
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Which approach should you use for performing a one-time load of data (example: migration from existing system to Salesforce)?
Select one:
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What should you do before loading external data into beans?
Select one:
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Matching can be defined as...
Select one:
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The process of associating beans to master beans.
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The process of associating leads and contacts to accounts.
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The process of associating data from an external source with an account.
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The process of associating records of the same object class.
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If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e., net new accounts)?
Select one:
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The bean is associated with a global master bean.
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A new master bean is created.
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The bean is flagged as "No Match."
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Which is true regarding the Consolidated View?
Select one or more:
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Lists data sources for the master bean.
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Shows data currently on account.
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Shows data currently on master bean.
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Shows historical data for account.
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Enrichment can be defined as the process of writing data from the account to the master bean.
Select one:
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Which enrichment operator will only update a field if that field's present value is NULL?
Select one:
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You don't need to run the consolidation job if you are not intrgrating data from external systems.
Select one:
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Multi-dimensional hiearchies means that a single account can belong to more than one hierarchy type - for example, a Sales and Financial hierarchy.
Select one:
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What is another name for an account in a hierarchy?
Select one:
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In order to view hierarchies using the MDM functionality, which configuration steps must you complete?
Select one or more:
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Add the Parent ID field to the Master Bean page layout.
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Configure field sets for Account search and results.
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Add the Hierarchies Visualforce page to the Account page layout.
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Ensure the Parent ID field is mapped in the Account Synchronization settings.
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In which ways can hierarchies be built?
Select one or more:
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The native Salesforce Parent field.
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Via the master beans.
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Cloud MDM's graphical hierarchy editor.
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Imported from an external system.
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What happens if you add an account (that already belongs to a hierarchy) to another hierarchy?
Select one:
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The Account will be copied and assigned a unique name.
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The account will be added to both hierarchies.
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The account, along with any children, will be moved to the new hierarchy.
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How can you change the hierarchy type?
Select one:
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Navigate to the Master Bean for the ultimate parent and edit the Hierarchy Type field.
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Edit the Hierarchy Type field on the Account that is the ultimate parent.
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Navigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.
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In order to clone a node, you must use the Cloud MDM edit hierarchies interface.
Select one:
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If you clone an account into another hierarchy type, what happens behind the scenes.
Select one:
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A second master bean is created and associated with the account.
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The second bean with source = account is created under the master bean.
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A second bean with source = other is created and associated with the master bean for the account.
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Select two valid approaches for loading hierarchy data from an external data source.
Select one or more:
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Load data in first job, then create parent relationships in second job.
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Populate the Parent ID field and load all data in a single job.
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Load data then manually update the Parent Id fields.
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Load data in order - parent accounts, then child accounts, etc.
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Which input file format is supported with the Data Quality Center?
Select one:
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What is the maximum file size that can be uploaded to the Data Quality Center?
Select one:
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Does the Data Quality Center support de-duplication functionality?
Select one:
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Incorrect address field assignments might result in which of the below status codes?
Select one or more:
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C2
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P1
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I3
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All of the above
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P2
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What versions of Excel are supported?
Select one or more:
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Which enrichments are supported?
Select one or more:
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Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable?
Select one or more:
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Which of the following Sales Force modules are supported with Address Validation?
Select one or more:
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Accounts
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Contacts
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Leads
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Opportunities
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What is the maximum character length for a password?
Select one:
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A Country must be specified in order to verify an address?
Select one:
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The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point
Select one:
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What is the shortest recommended timeout, in seconds:
Select one:
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It is recommended to prompt customers for invalids in the following situations:
Select one:
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All of the above
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Any time your main objective is to collect email addresses
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Any time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications
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Any time a customer service representative is verbally asking for a customer’s email ad-dress and typing it in
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At what point in the process are real-time verification emails verified?
Select one:
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1 week later
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Point of collection
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2 days later
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An example of a hygiene code is:
Select one:
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Emails with code 220 Analytics in Progress safe to send from a hygiene perspective?
Select one:
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Which of the following is NOT a reason you receive an “Analytics in Progress” status?
Select one:
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The GetReason code for “Server Actively Rejected” has a code of:
Select one:
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A “Net Protected” domain uses a third party service or appliance to filter and detect spam e-mail.
Select one:
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The standard input and output file for an automated batch job is:
Select one:
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The email address field does not have to be present in input filing.
Select one:
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What is the max length of characters that an email address can have?
Select one:
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When you receive a hygiene result of “Mole”, this means:
Select one:
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These emails are based internationally and are safe.
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Third party oversight emails specifically used for monitoring resources, many times for deliverability monitoring
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These email addresses are not directly owned or controlled by a 3rd party DNSBL site
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Before installing the product, you must obtain a StrikeIron subscription for Email Verification Plus Hygiene
Select one:
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What is the highest number a timeout can be set to, in seconds?
Select one:
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What can you set the schedule type to when creating new batch jobs?
Select one:
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Monthly
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Never
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None of the above
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All of the above
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You can only select email lists for automatic verification on demand.
Select one:
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Bronto improves customer contactability by:
Select one:
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The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene.
Select one:
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The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system.
Select one:
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What is the default email verification timeout, in seconds?
Select one:
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On the batch job result page, you can sort out the list order by:
Select one:
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Status description
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Field Name
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None of the above
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All of the above
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What are the 4 steps (in order) to integrate StrikeIron’s Email Verification and Hygiene API into Marketo?
Select one:
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Create Webhook, create Smart Campaign, create form, test landing page
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Configure Webhook, create form, create Smart Campaign, Test Landing page Correct
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Create form, test landing page, create Webhook, create Smart Campaign
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What is the purpose of the question mark (?) in the middle of the actual REST call?
Select one:
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To make customers confused
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It tells customer that they need to edit the REST information
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It separates the endpoint of the API from the parameters that are supplied
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The parameters that must be included in webhook template are:
Select one:
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Message
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None of the above
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All of the above
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License key
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Before you map the Response Mappings, it is recommended that you create how many new fields?
Select one:
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SMS Messages can be sent to non-mobile numbers:
Select one:
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Consent is required to send SMS messages?
Select one:
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What type of consent is required to send SMS messages?
Select one:
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Oral
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Written
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All of the above
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The frequency of you sending SMS messages to your customer base does not matter after you have consent.
Select one:
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An opt-out option is required. for SMS Mobile Messaging.
Select one:
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What are the 4 Types of Compliance Messages for SMS Messaging:
Select one:
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Welcome, opt in, help, stop
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Welcome, opt in, help, unknown
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Welcome, stop, help, unknown
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Opt in, stop, help, unknown
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Is bulk SMS possible?
Select one:
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Can we push HTTPs address via SMS?
Select one:
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SMS Messages cannot be customized when using a trial account.
Select one:
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How many messages are tracked in a single TrackMessageBulk invocation?
Select one:
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What does the getstatuscode 200 mean (SMS Alert)?
Select one:
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None of the above
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Not found
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Found
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Issue
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The syntax used by StrikeIron to describe the contents of SMS messages.
Select one:
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What is the first thing you need to do in creating a Marketo Integration?
Select one:
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What request type do you use in the webhook?
Select one:
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What are the 4 steps involved in a Marketo Integration and in what order?
Select one:
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Form, Webhook, , smart campaign, test landing page
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Smart campaign, Webhook, form, test landing page
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Test landing page, webhook, form, smart campaign
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Webhook, form, smart campaign, test landing page
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What 3 parameters need to be included in the template?
Select one:
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License key, to number, header txt
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License key, to number, message txt
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Account ID, to number, message txt
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License key, from number, message txt