Frage 1
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The purpose of diversification is _______________________
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to allow the company to enter lines of business that are different from current operations.
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to quit the current business and continue with the newly started business.
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to change the business location.
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to introduce substitute products in the existing market.
Frage 2
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Market Penetration means ________________________
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market development/geographic expansion
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aggressively targeting current markets with existing product specialties
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dividing existing markets
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modify existing products, or develop new but related products
Frage 3
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From the following which is the example of Conglomerate diversification type?
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Coke acquires Minute Maid
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Ford buys steel plant
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GE diversifies into aircraft engines, medical imaging equipment, generators, nuclear reactors, finance
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Avon’s move from Door-to-Door selling to selling its products by mail orders.
Frage 4
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Economies of scope exist whenever _________________________
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there are cost economies from decreasing output across multiple products
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there are cost economies fromdecreasing output of a single product
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there are cost economies from increasing output of a single product and decreasing output of a multiple products
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there are cost savings from using a resource in multiple activities carried out in combination rather than independently
Frage 5
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Concentric merger is defined as ________________________________
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A merger in which the two companies are in the same general industry, but have no mutual buyer/customer or supplier relationship.
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The merger of two companies that are in direct competition in the same industry and have similar products and markets
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The merger of a customer and company or a supplier and company
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The purchase of one company by another
Frage 6
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Joint venture is defined as ____________________________
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Partnering a project with an existing overseas business to gain entry into a foreign market
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Contractual arrangements that gives rights to operate under another’s trademark
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Selling products or services directly to customers or indirectly through agents, distributors, or trading companies
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Establishing a company’s own facility with direct supervision. High cost and risk of overseas subsidiary
Frage 7
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From the following which is a drawback of Alliances?
Frage 8
Frage
Which of the following corporate strategy involves downsizing the company?
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Liquidation
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Turnaround
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Divestiture
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Amalgamation
Frage 9
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Find the Operations level strategy from the following:
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Responsible for determining which products to provide, how they will be packaged, how they will be advertised, where they will be sold and how they will get there and etc.
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Responsible for systems processes that convert inputs into outputs.
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Responsible for working with all the other functional departments in the areas of recruiting, selecting, training, evaluating, and compensating employees.
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Research and development (R&D) is important to remaining competitive.
Frage 10
Frage
If a company decides to pursue new customers, new products & new geographic locations – Which type of integration strategy is this?
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Vertical Integration
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Related Integration
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Horizontal Integration
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Unrelated Integration
Frage 11
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According to Mintzberg’s Five P’s of Strategy, Ploy stands for _________________
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A consciously intended course of action
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What worked in past can work in the future
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Specific maneuvers to outsmart opponents
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Influence of culture & collective thinking on organizational strategy
Frage 12
Frage
According to Strategic Planning Process, Which of the following is Phase 1?
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Formulation - Deciding best course of action to achieve organization objectives
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Development - Performing environmental scanning (SWOT)
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Implementation - Putting the strategy into action by driving it through the organization
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Evaluation - Is the strategy working & meeting organizational objectives?
Frage 13
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Competitive advantage means _______________________________
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creating an observable difference between products, services, and the way in which a business operates, relative to competitors
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a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a new product for that new market.
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allowing a company to expand into new end markets as well as provide a significant benefit to customers.
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a characteristic, feature or opportunity that an organization possesses that will make it more attractive than its competitors
Frage 14
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The term Mission referred as __________________________
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the desired long term, future state of the organization
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it clearly show why the organization exists
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the standard of behavior the organization sets for itself and its staff members
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the operating philosophies or principles that guide an organization's internal conduct as well as its relationship with its customers, partners, and shareholders.
Frage 15
Frage
Defender’s strategy in the Public sector ______________________
Frage 16
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Corporate Governance is referred as _____________________________
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a governing body to look after only the employee affairs of an organisation
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the process of how financial strategic decisions are made and controlled
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the process of how important strategic decisions are made and controlled in organizations
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a governing body to care for only the legal affairs of an organisation
Frage 17
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Which of the following is an external factor of corporate governance mechanism?
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Corporate Market Control
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Audit Committees
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Governing Board
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Ownership Concentration
Frage 18
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Find the service role of a Governing board
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Allocate resources for implementation
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Representing organizational interests
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Corporate control
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Formulate & disseminate corporate goals & policies
Frage 19
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Recycling program is a Value creation of
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Production
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People
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Profit
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Planet
Frage 20
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“Carbon Footprint” comes under which of the PESTLE element?
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Political
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Economic
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Environmental
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Social
Frage 21
Frage
“Sophistication of customers” belongs to which of the Porter’s Diamond element?
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Factor Conditions
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Related & Supported Industries
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Demand Conditions
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Strategy, Structure, & Rivalry
Frage 22
Frage
Which of the following is one of the vertical element of Porter’s Five forces model?
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competition from substitutes
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competition from entrants
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competition from established rivals
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the power of customers.
Frage 23
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_________________ is a product’s performance characteristics and attributes for which customers are willing to pay.
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Value
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Price
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Demand
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Competitive Advantage
Frage 24
Frage
Market segments are _____________________
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the group of customers segmented based on age
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the group of customers segmented based on location
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the groups of customers with similar criteria for buying decisions and/or similar buying behaviors
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the group of customers segmented based on income level
Frage 25
Frage
Lifestyle and personality of customers is segmented under which of the following segmented factor?
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Geographic factors
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Psychological factors
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Consumption patterns
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Perceptual factors
Frage 26
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One of the following is a support activity of Value chain. Find it.
Frage 27
Frage
Distinctive competency means ____________________
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Something a company does well relative to its rivals.
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Activities that an organization performs better than its other internal activities and that are most critical to competitiveness and profitability
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Activities including external activities, which is beyond their capacity
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Internal and external potential of an organisation
Frage 28
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Reputation is an ____________________ resources of an organisation.
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Intangible
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Tangible
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Human
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Technological
Frage 29
Frage
According to VRIO framework, R means _________________________
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Is the firm able to exploit an opportunity or neutralize an external threat with the resource/capability?
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Is control of the resource/capability in the hands of a relative few?
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Is it difficult to imitate, and will there be significant cost disadvantage to a firm trying to obtain, develop, or duplicate the resource/capability?
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Is the firm organized, ready, and able to exploit the resource/capability?
Frage 30
Frage
According to (Hamel) Leveraging Core Competencies, Restructuring is which of the following Leveraging Capability?
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Being better
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Being smaller
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Being different
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Being same
Frage 31
Frage
The _______________ has its own business strategy, objectives and competitors and these are often differ from parent company.
Frage 32
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__________________ as the process through which economic and social value is extracted from knowledge through the generation, development, and implementation of ideas to produce new or improved strategies, capabilities, products, services, or processes.
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Discovery
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Invention
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Innovation
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Development
Frage 33
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_____________ is defined as Leveraging the variance between actual reality and perceived or assumed reality, which is one among the sources of innovation.
Frage 34
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Establishing reliability of new processes is __________________ innovation.
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Product
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Process
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People
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Production
Frage 35
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Superior access to information and Overreacting to new information is _____________ type of market setting.
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Efficient
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Production
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Consumer
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Trading
Frage 36
Frage
Low market penetration is ________________ evolutionary business cycle phase.
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Introduction
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Growth
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Maturity
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Decline
Frage 37
Frage
“ What is the mission and vision of the company? ” is which level of strategy ?
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Business Level
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Functional Level
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Network Level
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Corporate Level
Frage 38
Frage
____________ type of corporate level strategy is defined as “reduce size or diversity of operations, reduce staff, sell company assets or businesses, restructure debt”.
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Aggressive
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Retrenchment
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Maintenance
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Renovation
Frage 39
Frage
Marketing, Finance, Human Resources, Operations, and R&D is concerned with coordinating ________________ Strategy.
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Global level
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Functional level
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Corporate level
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Network Level
Frage 40
Frage
Relationships of a company with its competitors in the same industry is ___________ type of Network strategy.
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Upstream Vertical
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Downstream Vertical
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Indirect Horizontal
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Direct Horizontal
Frage 41
Frage
______________ Global level market entry method is defined as “Partnering a project with an existing overseas business to gain entry into a foreign market”.
Frage 42
Frage
______________ is referred as Supply an identical product or service at lower cost.
Frage 43
Frage
Offering unique features that fulfill the demands of a narrow market is ___________ type of Business level strategy.
Antworten
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Differentiation - Broad range of products/services
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Differentiation - Low range of products/services
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Focus Strategy - Low Cost
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Focus Strategy – Differentiation
Frage 44
Frage
_____________ is called Cost savings attributed to decreased fixed costs per unit when production & sales increase, which is one of the Business Level Strategy and Cost Advantage.
Frage 45
Frage
From the following identify the final stage of Value chain Analysis.
Frage 46
Frage
Competition is irrelevant because the rules of the game are waiting to be set – which of the following market concept defines the above statement.
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Red ocean Strategy
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Blue ocean Strategy
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Green ocean Strategy
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Black ocean Strategy
Frage 47
Frage
From the following _______________ factors determines the Intangible opportunities.
Antworten
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Desires for status, exclusivity, individuality, image and security
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Size, shape, color, weight, design,
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Material & technology
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Reliability, taste, speed, durability and safety
Frage 48
Frage
___________ is driven by a company’s opportunities for creating uniqueness in its offerings to customers.
Antworten
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Demand differentiation
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Supply differentiation
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Value Creation
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Cost advantage
Frage 49
Frage
A partitioned market according to characteristics of customers and their demand is called ____________________.
Antworten
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Differentiation
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Competitive advantage
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Segmentation
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Comparative advantage
Frage 50
Frage
Which of the following is not a “Influencers of Corporate Level Strategy”?
Antworten
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Product Scope
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Horizontal Scope
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Vertical Scope
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Geographical Scope