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Erstellt von 18martonop
vor fast 9 Jahre
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Frage | Antworten |
Globalisation | Firms expect to sell their products anywhere in the world. They are behaving as there is only one market in the whole world. |
Marketing | Some firms have relied on effective marketing. For example Starbucks (low-tech firms) which have developed a successful brand at home and have exploited globally. They beat rivals through innovative marketing and heavy advertising to attract globally |
Advantages of Multinational Companies | - Increase in income and employment -Increase in tax revenue -Increase in exports -Transfer of technology -Quality of human capital -Enterprise development |
Disadvantages of Multinational Companies | - Environmental damage - Exploitation of less developed countries - Lack of accountability - Repatriation of profits |
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