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Beschreibung
Karteikarten von Joshua Smith, aktualisiert more than 1 year ago
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Erstellt von Joshua Smith
vor mehr als 8 Jahre
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| Frage | Antworten |
| Passive Buyer | You buy into media texts because of a review, advert or someone recommends it |
| Active Buyer | You decide to buy something of your own choice with no influence whatsoever |
| Construction | Someone who makes the media |
| Consumption | Someone who uses the media |
| Two Step Flow | Details that there are opinion leaders in society |
| Hypodemic Needle | This theory states that people watch/ read media texts |
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