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Frage | Antworten |
What is conformity? | Accepting influence to gain a favourable reaction from those around them. |
Who tested 32 groups of 6 women with 2 confederates and 4 participants in their study? | Moscovici et al (1969). |
Explain the conversion theory? | People are motivated to reduce conflict and examine a minority argument; seeing why it differs from their own. |
What is meant by informative social influence? | Going along with a group of people as you genuinely believe that they're right with their point of view. |
Who conducted a study which consisted of showing a series of lines to participants? | Solomon Asch. |
What is meant by internalisation? | Accepting influence because the attitude's content is consistent with your own. |
Describe a statistic from Asch's study? | He found that 36% of people conformed by giving incorrect responses. |
Define McCarthyism. | A period of strong anti-communist feeling (America) where people were afraid to be different (1950's). |
A statistic from Moscovici's findings? | 8% of participants agreed the slides were green. |
What is compliance? | Exposure from a majority and adopting behaviour from a group. |
Kelman's 3 types of conformity? | Compliance. Internalisation. Identification. |
What Milgram concluded after his experiment? | Ordinary people can become very obedient to authority. |
Describe obedience? | Someone acting in response from a direct order from an authority figure. |
Who tested the importance of situational factors on people? | Zimbardo. |
Explain internal validity. | When an experiment achieves what it originally set out to do. (Realistic experiment). |
Who supported Milgram and found that nurses can administer a fake drug to patients? | Hofling et al. |
What Bickman found out? | People are more obedient if they are taking orders from a person in a uniform. |
Define external validity. | How research is able to be generalised to surroundings over time. |
Explain 'agentic shift'? | When a person sees themselves as an agent carrying out someone else's wishes. |
What Smith and Bond found? | Conformity is a product of social conditions (some groups likely to conform than compared with others). |
What are the roles of 'buffers'? | The participant is protected from seeing the consequences of their actions on the victim. |
Orne and Holland argued that... | Milgram's study lacked in internal validity (seen as unrealistic). |
What is normative social influence? | Acting like the majority but without accepting the point(s) of view. |
What is meant by 'Locus of Control'? | Aspect of one's behaviour- people differ in their beliefs when outcomes are in their control or not. |
What is social change? | Society adopting a new behavior/set of beliefs that are then seen as the 'norm'. |
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