Rebranding Places

Frage	Antworten
Cumulative Causation Effect	The idea that as a new business/industry opens in an area, its arrival will further attract more businesses to locate, creating an upward spiral.
Sustainability	Meeting the needs of today whilst considering the needs of future generations.
Drosscape	Urban areas which are left derelict due to the loss of economic and industrial activity e.g. contaminated industrial sites, rubbish dumps, tarmac expanses, polluted river banks.
Players	People/organisations who are involved in the rebranding process
Urban fabric	The character of an area and the quality of the public realm.
Deprevation	When people have a lack of access to basic necessities e.g. food, heating.
Flagship projects	Developments which form the centrepiece of a regeneration project and are designed to act as a catalyst for growth.
Post Production Countryside	A development framework which looks at how the countryside should be used if farming declines even more.
Diversification	To broaden the range of economic activity so an area is not overdependent on one activity.
Urban decay	When an area falls into disrepair and dereliction.
Re-imaging	Involves marketing to sell an area, giving regeneration projects the impetus to attract people.
Backwash effects	When richer regions drain labour (brain-drain) and stunt industrial development of poor regions because products from richer regions are of higher quality and sometimes cheaper.
Gentrification	The restoration of run-down areas by the arrival of better-off people, resulting in the displacement of low-income residents.
Top-down approach	When planners implement schemes with limited cosultation with the public.
Bottom-up approach	When planners involve local communities in the regeneration process.
Multiplier effect	When initial investment in an area creates jobs, resulting in more spending in the local economy creating more jobs.
Brownfield sites	Previously used industrial and commercial land
Core and periphery theory	A development model where there is a affluent core region and deprived periphery.
Destination tourism	When people visit a place simply because of a single attraction.
Diversification	To spread industrial commitment over a large range of activities so as to avoid overdependence on one activity.
Economic leakage	When money earned in one area 'leaks' or is spent in another area.
Greenfield sites	Sites which have never been developed or used for an urban use.
Footloose industry	Industry that can be sited in a number of places, often because transport costs are unimportant.
Inward migration	The migration of people into an area.
Players	People or organisations involved in a project.
Market-led regeneration	The encourage of private investment through planning, transport and land policies as well as substantial public investment e.g. enterprise zones.
Negative multiplier	A downward spiral, where economic conditions prevent growth.
Remittance payments	Money that is sent home to families by people working in a foreign country or in a city in their own country.
Subsidies	Money that is paid by government to reduce costs so that prices can be kept low.
Transport hub	Where several transport links converge in one location.
Sustainable development	Developments which meet current needs without compromising the ability of future generations to meet their own needs.

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