Erstellt von Shannon Hebron
vor mehr als 8 Jahre
|
||
Frage | Antworten |
Define the term Media Literacy | Ability to understand the messages of the media |
Define the term situated culture | Your situation/life at the moment Can and will change as time/living arrangements do |
Define the term cultural competence | Ability to relate/understand/empathize Influenced by your gender, race, class etc |
Define the term Context of Consumption | When/Who with/Why/Where you are watching impacts upon your opinions etc |
Define the term Active Audiences | Active Audiences take part in the media, they form opinions and interact with the text through social media etc |
Define the term Audience Positioning | How the producers want the audience to feel and think,, and how it is constructed |
Define the term Audience Profiling | How an audience is split up |
Define the term conglomerate | A lot of small companies in different businesses owned by one parent company |
Define the term construct | How the text is put together, how meaning and messages are put across |
Define the term Demographics | Audience profiling based on physical factors such as age, gender, ethnicity etc |
Define the term dominant ideology | The most popular and common ideology |
Define the term gatekeeping | Allowing things through and keeping things out. The media is a filter for information |
Define the term heterogynous | Audiences are all different |
Define the term Hypodermic Syringe Theory? | Audiences are passive, the media is 'injected into them' |
Define the term ideology | An idea value or belief |
Define the term institution | Who the company is and how it impacts the text |
Define the term intertextuality | When a media text references another media text |
Define Juxtaposition | A contrast |
Define Mediation | The processes of construction |
Define Mise-en-scene | How a scene is constructed |
Define the term passive audience | When an audience has no participation or reaction |
Define the term psychographics | The audience profiling based on personality traits and ideologies |
Define the term representation | The way in which the media constructs aspects of the real world Constructed and mediated |
Define the term stereotype | A simplified representation, Focus on a particular set of expectations Most common and expected. |
Möchten Sie mit GoConqr kostenlos Ihre eigenen Karteikarten erstellen? Mehr erfahren.