Media terms

Beschreibung

Terms and concepts
Shannon Hebron
Karteikarten von Shannon Hebron, aktualisiert more than 1 year ago
Shannon Hebron
Erstellt von Shannon Hebron vor mehr als 8 Jahre
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Zusammenfassung der Ressource

Frage Antworten
Define the term Media Literacy Ability to understand the messages of the media
Define the term situated culture Your situation/life at the moment Can and will change as time/living arrangements do
Define the term cultural competence Ability to relate/understand/empathize Influenced by your gender, race, class etc
Define the term Context of Consumption When/Who with/Why/Where you are watching impacts upon your opinions etc
Define the term Active Audiences Active Audiences take part in the media, they form opinions and interact with the text through social media etc
Define the term Audience Positioning How the producers want the audience to feel and think,, and how it is constructed
Define the term Audience Profiling How an audience is split up
Define the term conglomerate A lot of small companies in different businesses owned by one parent company
Define the term construct How the text is put together, how meaning and messages are put across
Define the term Demographics Audience profiling based on physical factors such as age, gender, ethnicity etc
Define the term dominant ideology The most popular and common ideology
Define the term gatekeeping Allowing things through and keeping things out. The media is a filter for information
Define the term heterogynous Audiences are all different
Define the term Hypodermic Syringe Theory? Audiences are passive, the media is 'injected into them'
Define the term ideology An idea value or belief
Define the term institution Who the company is and how it impacts the text
Define the term intertextuality When a media text references another media text
Define Juxtaposition A contrast
Define Mediation The processes of construction
Define Mise-en-scene How a scene is constructed
Define the term passive audience When an audience has no participation or reaction
Define the term psychographics The audience profiling based on personality traits and ideologies
Define the term representation The way in which the media constructs aspects of the real world Constructed and mediated
Define the term stereotype A simplified representation, Focus on a particular set of expectations Most common and expected.
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