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| Frage | Antworten |
| Graphology | What does the text look like? e.g. pictures, logos, bold, text boxes. |
| Discourse Structure | How does the text begin, develop and end? e.g. openings, closings, use of 3 |
| Lexis | What types of words are used? e.g. figurative / literal, technical, simple / complex |
| Semantics | How do the words in the text relate to each other? e.g. formal / informal |
| Pragmatics | What are the contexts of production and reception? How are these reflected? e.g. Implied Meanings |
| Morphology | How are words created? e.g. tense and person, plurals |
| Syntax | What types of sentences are used? e.g. command, question |
| Orthography | How is spelling used in the text? e.g. elision, deviant spelling |
| Phonology | How is sound used in the text? e.g. alliteration, sibilance |
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