33669869
Description
Flashcards by Mario Landwehrjohann, updated more than 1 year ago
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Created by Mario Landwehrjohann
almost 3 years ago
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| Question | Answer |
| Levels of planning in a company | • Corporate strategy • (S)BU planning • Business plan • Marketing plan |
| Marketing Planning Process | 1. Business Mission 2. Marketing Audit 3. SWOT 4. Marketing Objectives 5. Core Strategy 6. Competitive Advantage 7. Marketing Mix decisions 8. Organization and implementation 9. Control |
| Marketing Plan | • Focused • Simple • Specific • Realistic • Complete • Logic |
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