Chapter 38: Marketing Mix

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GCSE Business Studies Flashcards on Chapter 38: Marketing Mix, created by 19leesia on 23/02/2016.
19leesia
Flashcards by 19leesia, updated more than 1 year ago
19leesia
Created by 19leesia over 8 years ago
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Question Answer
marketing mix strategy: ↑ product design ↑promotion convenient location price right time
product features functional [do what its made for] appearance [design: shape, size, colour] (USP)[characteristic that makes it unique] product life cycle [modifying products when sales rise and fall]
price depends on? quality costs of production price of competitors customers wants
Marketing Mix Influences nature of product(quality) competition market research technology(selling online)
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