5405429
Description
Flashcards by Joshua Smith, updated more than 1 year ago
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Created by Joshua Smith
over 8 years ago
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| Question | Answer |
| Passive Buyer | You buy into media texts because of a review, advert or someone recommends it |
| Active Buyer | You decide to buy something of your own choice with no influence whatsoever |
| Construction | Someone who makes the media |
| Consumption | Someone who uses the media |
| Two Step Flow | Details that there are opinion leaders in society |
| Hypodemic Needle | This theory states that people watch/ read media texts |
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